Business Development Officer OOH

Saudia Dairy & Foodstuff Company (SADAFCO); Abha; On-site; SAR 70,000 - 110,000; Full time

Job summary

SADAFC0? SADAFCO is seeking a Business Development Officer to drive growth in the Street Channel of the Food Service sector across cafeterias, cafés, juice shops, restaurants, and catering companies.

You will identify, approach, and onboard new customers, maintain relationships, and collaborate with logistics, marketing, and trade teams to ensure product availability and targeted sales growth. Arabic fluency is essential for success in the Saudi market.

Qualifications

• Education: Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or related field.
• Experience: Minimum 4 years of field sales experience in F&B, FMCG or HORECA.
• Languages: Fluency in Arabic; English is an advantage.

Responsibilities

• Identify, approach, and onboard new customers in the street channel.
• Achieve monthly, quarterly and annual sales targets.
• Maintain visits to existing customers to strengthen relationships and increase sales.
• Build pipeline of prospective clients in the F&B segment and develop strategies for long-term engagement.
• Resolve issues quickly to maintain high retention rates.
• Monitor sales performance and report activity to Sales Manager.
• Coordinate with logistics and delivery teams to ensure product availability and timely orders.
• Collaborate with marketing and trade marketing for promotions.
• Maintain knowledge of SADAFCO products and pricing; educate clients on use, shelf-life, and food safety.

Skills

Negotiation

Interpersonal skills

Communication skills

Route planning

CRM proficiency

Education

Diploma or Bachelor's Degree in Business Administration/Sales/Marketing

Tools

CRM software

MS Office

Job description

Purpose of the job

The Business Development Officer is responsible for acquiring new customers and retaining existing clients in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This is a field-based role that requires strong sales skills, market knowledge, and the ability to manage customer relationships effectively.

Key Accountabilities

Sales Execution:

• Actively identify, approach, and onboard new customers within the street channel segment.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Maintain regular visits to existing customers to strengthen relationships and increase sales volume.

Customer Acquisition & Retention:

• Build a robust pipeline of prospective clients in the F&B segment.
• Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
• Resolve issues quickly and professionally to maintain high retention rates.

Reporting & Analysis:

• Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
• Provide market feedback regarding competitor activities, pricing, and product acceptance.
• Use CRM tools or reporting sheets to track customer interactions and sales funnel progression.

Team Collaboration:

• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Work closely with the marketing and trade marketing teams for promotion execution.

Product Knowledge & Training:

• Maintain deep knowledge of SADAFCO product lines and pricing structures.
• Educate new clients on product use, shelf-life, and food safety handling when required.

Skills

Job Requirements

• Education level: Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.
• Experience: Minimum 4 years of field sales experience, preferably in the foodservice, FMCG, or HORECA industry.
• Languages: Fluency in Arabic is essential; English is a strong advantage.

Job Competencies

• Strong negotiation and persuasion skills
• Excellent interpersonal and communication skills
• Strong organizational and route planning skills
• CRM and MS Office proficiency
• Deep understanding of Saudi street-level F&B customer base