Area Sales Manager (Traditional Trade)

Almarai - المراعي; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Almarai is seeking an Area Sales Manager II in Riyadh to direct and optimize a van sales operation across assigned territories, aiming to meet budgeted volume and margin for Almarai products. You will monitor regional performance and guide Supervisors to drive market share while ensuring efficient order flow and credit policy adherence.

The role requires 4+ years in FMCG sales management, leadership experience, and strong MS Excel skills.

Qualifications

• Must have a bachelor’s degree.
• Familiar with Traditional Trade Channel.
• 4+ years in FMCG sales management.
• Experienced in leading large teams & worked as a manager for sales sector.
• Able to structure plans for Sales Supervisors to achieve their targets.
• Excellent knowledge in MS Excel & dealing with high volume of numbers.
• Excellent verbal and written communication English skills.

Responsibilities

• Directly manage Supervisors to ensure all areas deliver targeted volume & margin.
• Achieve budgeted volume & margin of Fresh, Foods, Juice & UHT products to drive profit.
• Meet distribution targets weekly across all trade channels with the recommended product portfolio.
• Monitor orders to align with market demand and optimize sales; reduce wastage.
• Ensure customers comply with company credit policy to avoid financial losses.

Skills

Leadership

Sales management

Strategic planning

Communication

Education

Bachelor's degree

Tools

MS Excel

Job description

Area Sales Manager II | Riyadh, Saudi Arabia

About Almarai:

Founded in 1977, Almarai Company is the world’s largest vertically integrated dairy company and the largest food and beverage manufacturing and distribution company in MENA. Headquartered in Riyadh, Almarai Company is ranked as the number one FMCG Brand in the MENA region and the market leader in all its categories across GCC, Egypt, and Jordan. Over five decades of sustainable growth, Almarai has consistently provided nutritious and healthy products to consumers of all ages, driven by its core principle: “Quality you can trust.”

Almarai has expanded its product range to include, in addition to dairy products, juices and beverages, baked goods, poultry, infant formula, dates, fish and seafood, and bottled water, under more than 20 brands such as Almarai, L’usine, 7DAYS, ALYOUM, Nuralac, Farm’s Select, Ice Leaf, Almira, Seama, Oska, IVAL, Almara Pro, Premier Chef, Bakemart, and others. Almarai currently employs over 43,000 Quality Makers, across the GCC, Egypt & Jordan. In 2025, Almarai reported net income of SAR 2.4 billion on sales of SAR 22 billion.

About the Role:

To direct control and effectively manage a van sales operation of sales areas in his assigned territory to achieve the budgeted volume & margin of Almarai products by continuously monitoring and reviewing team performance.

• Manage & monitor performance of Supervisors to ensure all areas deliver the targeted volume & margin.
• Achieve the budgeted volume & margin of Fresh, Foods, Juice & UHT products to deliver company’s targeted profit.
• Achieve the distribution target on a week-to-week basis in all trade channels as per the recommended product portfolio to optimize the sales & increase market share.
• Monitor and ensure that the orders of all products are in line with the market demand to control wastage & optimize sales.
• Ensure that all customers comply with company credit policy to avoid any financial loss.

Requirements:

• Must be holding bachelor’s degree.
• Familiar with Traditional Trade Channel.
• 4+ years in FMCG sales management.
• Experienced in leading large teams & worked as a manager for sales sector.
• Able to structure plans for Sales Supervisors to achieve their targets.
• Excellent knowledge in MC Excel & dealing with high volume of numbers.
• Excellent verbal and written communication English skills.

Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.

This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.