Senior Data Analyst - AI-Driven SEA Bidding & Growth

Sixt; Lisboa; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

28 vacation days per year

Private health insurance (spouse &

AI tools access (Claude / SIXTgpt)

Résumé du poste

SIXT seeks a Senior Data Analyst for Marketing Science & AI in Lisbon. Drive AI-augmented bidding and experimental design to optimize SEA performance. Collaborate with Data Science, Pricing and Platform Engineering to implement scalable, automated analytics and dashboards.

Role blends data analysis, model-driven decision making and hands-on automation using SQL, Python and Google Ads/SA360 APIs in a fast-paced, international team.

Qualifications

• Experience in analytics, data science, or quantitative marketing.
• Strong SQL and BI tooling skills (Tableau/Power BI/Looker).
• Hands-on Python for data manipulation, scripting and automation.

Responsabilités

• Model elasticity curves and ROI; embed bidding models into operations.
• Design and run experiments on bidding strategies and pricing×bidding interactions.
• Instrument experiments via Google Ads API for automated allocation and real-time results.
• Surface inefficiencies with SQL/BI to reallocate spend to high-value areas.
• Build Python pipelines using Google Ads API and SA360 API for data ingestion and automation.
• Develop dashboards showing spend efficiency and market elasticity for self-serve insights.
• Bridge SEA, Data Science, Pricing and Platform Engineering with actionable insights.

Connaissances

SQL proficiency

Python

Analytics

Experiment design

AI tooling

Outils

Tableau

Power BI

Looker

Google Ads API

SA360 API

Description du poste

SIXT seeks a Senior Data Analyst for Marketing Science & AI in Lisbon. Drive AI-augmented bidding and experimental design to optimize SEA performance. Collaborate with Data Science, Pricing and Platform Engineering to implement scalable, automated analytics and dashboards.

Role blends data analysis, model-driven decision making and hands-on automation using SQL, Python and Google Ads/SA360 APIs in a fast-paced, international team.