Senior Marketing Data Analyst

SIXT; Lisboa; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

28 vacation days per year

Birthday day off

Volunteer day

Private health insurance for family

Meal allowance

Coverflex allowance

Job summary

Sixt Research Development Services, Lda. in Lisbon seeks a Senior Marketing Data Analyst to optimize SEA bidding with AI-driven, data‑driven strategies. You’ll partner with Data Science to embed algorithmic models, design experiments, and automate data workflows that scale performance marketing.

The role blends bidding strategy, experimentation, and AI tooling, with a focus on actionable insights and cross‑functional collaboration across SEA, Pricing, and Platform Engineering.

Qualifications

• Experience in analytics, data science, or quantitative marketing in tech/e‑commerce/mobility.
• Proficient in SQL and BI tools; Python for data manipulation and automation.
• Solid understanding of digital auction mechanics and value-based bidding.

Responsibilities

• Analyze performance data to model elasticity curves and optimal bidding thresholds with data science support.
• Design and run experiments on bidding strategies and pricing interactions via Google Ads API and automate allocation.
• Use SQL and BI tools to surface inefficiencies and opportunities; monitor competition.
• Build Python pipelines using Google Ads API and SA360 to automate data ingestion and bid adjustments.
• Develop dashboards showing spend efficiency and market elasticity for self-serve insights.
• Bridge SEA, Data Science, Pricing and Platform Engineering with data-backed decisions and mentoring.

Skills

Analytics

SQL

Python

BI tools

AI tooling

Tools

Google Ads API

SA360 API

BigQuery

Redshift

Snowflake

Looker

Tableau

Power BI

Job description

• Legal Entity: Sixt Research Development Services, Lda.

Job Description

At SIXT, the SEA channel is one of our biggest growth drivers — and you will be at the heart of transforming how it's run, moving from manual campaign management toward scalable, AI-augmented, data-driven bidding. As a Senior Marketing Data Analyst for SEA Bidding & AI-Driven Performance, you will work closely with Data Science, Pricing, and Platform Engineering to optimize how millions of euros are invested in SEA. This is a high-impact, analytical role where you combine bidding strategy, experimentation, API-level automation, and AI-assisted analysis to build the infrastructure that makes optimization repeatable and future-proof. Sound like your kind of challenge? Join Team Orange and help shape the future of performance marketing at SIXT.

YOUR ROLE AT SIXT

• You analyze performance data to model elasticity curves, marginal ROI, and optimal bidding thresholds — partnering with Data Science to embed algorithmic bidding models into daily operations
  
• You design and run structured experiments on bidding strategies, pricing interactions, and keyword intent tiers, instrumenting them via the Google Ads API to enable automated allocation and real‑time result capture
  
• You use SQL and BI tools to surface inefficiencies, uncover growth opportunities, and monitor competitive dynamics to strategically reallocate spend toward higher‑value areas
  
• You build and maintain Python‑based pipelines using the Google Ads API and SA360 API to automate data ingestion, bid adjustments, and campaign health monitoring
  
• You develop dashboards that expose spend efficiency, incremental contribution, and market elasticity — enabling self‑serve insights across the SEA team
  
• You act as the analytical bridge between SEA, Data Science, Pricing, and Platform Engineering, championing data‑backed, model‑driven decision making while mentoring team members on hypothesis‑driven work and practical AI tooling

YOUR SKILLS MATTER

• Experience You bring experience in analytics, data science, or quantitative marketing, ideally from a tech, e‑commerce, or mobility environment
  
• Background You are proficient in SQL and BI tools such as Tableau, Power BI, or Looker, and comfortable using Python for data manipulation, scripting, and workflow automation
  
• Knowledge You have a solid understanding of digital auction mechanics, Smart Bidding, and value‑based bidding strategies, and are familiar with LTV/CAC thinking, incrementality testing, attribution modeling, and multi‑channel measurement
  
• Tools & Platforms You have hands‑on experience with the Google Ads API or SA360 API, familiarity with data warehouse environments such as BigQuery, Redshift, or Snowflake, and exposure to algorithmic bidding systems or predictive modelling is a strong plus
  
• Mindset You actively use AI coding assistants such as Claude Code or GitHub Copilot to write and iterate faster — and you bring that energy and curiosity to the wider team and look for the next problem before being asked, and are always exploring how emerging tools can make your work — and your team’s work — smarter
  
• Soft Skills You are proactive and thrive in fast‑paced, data‑driven environments, translating complex technical findings into clear, actionable recommendations for both technical and non‑technical stakeholders

WHAT WE OFFER

The SIXT Lisbon ExperienceTwo of Lisbon's most exciting hubs -Factory Lisboa in Beato and ARTs Lisboa in Parque dasNações -are whereyou'llfind your new home base. Expect a fast‑paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same

Community & International EnvironmentJoin a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office

Flexibility & Modern Work SetupBenefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best

AI at your fingertipsFrom day one,you'llhave access to Claude by Anthropic andSIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sureyou'reahead of the curve

Time Off & WellbeingEnjoy 28 vacation days per year, anadditionalday off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge

Everyday BenefitsReceive a yearlyCoverflexallowance and a daily meal allowance to make life a little easier every day

Employee PerksGet exclusive rates on all SIXT services, withspecial discountsextended to your family and friends. Because greatperksare even better when you can share them

Additional Information

About us:

We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations. At SIXT, top‑tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long‑term stability and align our corporate strategy with foresight.