Senior SEA Bidding & AI Analytics

Sixt Rent A Car; Lisboa; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working model

28 vacation days

Private health insurance

AI tools access (Claude/SIXTgpt)

Job summary

SIXT is hiring a Senior Marketing Data Analyst for SEA Bidding & AI-Driven Performance in Lisbon. You will optimize bidding, pricing interactions, and keyword intent with data science, pricing, and platform engineering partners.

You’ll build AI-supported pipelines and dashboards to drive spend efficiency and measurable impact. Join the team to shape scalable bidding strategies, deploy automated workflows via APIs, and mentor peers in hypothesis-driven analytics and AI tooling.

Qualifications

• Analytical background in analytics, data science, or quantitative marketing.
• Proficient with SQL and BI tools; Python for data manipulation and automation.

Responsibilities

• Analyze performance data to model elasticity, ROI, and bidding thresholds.
• Design experiments on bidding strategies and pricing; instrument via Google Ads API for automated allocation.
• Use SQL/BI to surface inefficiencies and growth opportunities; monitor competitive dynamics.

Skills

SQL

BI tools

Python

Google Ads API

SA360 API

BigQuery/Redshift/Snowflake

AI tooling

Data storytelling

Tools

Looker

Tableau

Power BI

Job description

SIXT is hiring a Senior Marketing Data Analyst for SEA Bidding & AI-Driven Performance in Lisbon. You will optimize bidding, pricing interactions, and keyword intent with data science, pricing, and platform engineering partners.

You’ll build AI-supported pipelines and dashboards to drive spend efficiency and measurable impact. Join the team to shape scalable bidding strategies, deploy automated workflows via APIs, and mentor peers in hypothesis-driven analytics and AI tooling.