Remote Demand Gen Lead — 4-Day Week, Full Funnel

Shape; Lisboa; Remote; EUR 50,000 - 70,000; Full time

Benefits offered by this job

4 Day Week

Remote work option

In-house coaching

Job summary

Shape is seeking a Demand Generation Manager to own the full funnel, from cold audiences to booked demos, across paid and events. You will collaborate with marketing, content, and sales to drive qualified meetings and optimize funnel metrics.

This role emphasizes data-driven decisions, HubSpot fluency, and a strong English communication skill set. You’ll work in a remote-friendly Lisbon setting with a team that values experimentation, growth, and impact.

Qualifications

• Mastery in building full-funnel B2B demand generation, not just ad spend management.
• Hands-on paid media experience (LinkedIn/Google) and funnel optimisation.
• Proficient in written and verbal English.
• Ability to lead and think strategically with data.
• Experience with HubSpot is a strong plus.

Responsibilities

• Own inbound lead generation end-to-end, with demos booked for sales.
• Build and optimize the full funnel from cold audiences to Shape Aware.
• Manage paid media and event-driven campaigns to drive qualified demos.
• Define budgeting and reporting for funnel performance and cost per demo.
• Coordinate with content/design teams to ensure campaign output aligns with briefs.
• Lead & collaborate with SDR and sales teams to ensure seamless handoffs.

Skills

Demand generation

Full-funnel marketing

Leadership

English communication

AI-enabled workflow

Paid media

HubSpot

Tools

LinkedIn Ads

Google Ads

HubSpot

Job description

Shape is seeking a Demand Generation Manager to own the full funnel, from cold audiences to booked demos, across paid and events. You will collaborate with marketing, content, and sales to drive qualified meetings and optimize funnel metrics.

This role emphasizes data-driven decisions, HubSpot fluency, and a strong English communication skill set. You’ll work in a remote-friendly Lisbon setting with a team that values experimentation, growth, and impact.