Remote Website & Lifecycle Marketing Lead

Jobgether; Portugal; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote work

Flexible hours

Independent contractor engagement

Direct leadership exposure

Strategic influence

Growth opportunities

Job summary

Jobgether is seeking a Website & Lifecycle Marketing Lead based in Portugal. You will own the digital experience to convert visitors into customers and nurture repeat buyers across product lines, with autonomy to shape strategy in a fully remote environment.

You will lead website optimization, lifecycle marketing, email communication, and brand messaging, collaborating with leadership, product, design, engineering, and marketing to drive conversion, retention, and recurring revenue.

Qualifications

• At least 4 years of B2B or e-commerce marketing experience with hands-on ownership of website conversion optimization, messaging, lifecycle marketing, or email programs.
• Customer-centric copywriting grounded in customer research, market insights, and real-world feedback.
• Lifecycle or email marketing programs with measurable results in revenue, activation, retention, or repeat purchases.
• Solid understanding of A/B testing principles, metrics, and evidence-based decision-making.
• End-to-End ownership from strategy through execution with minimal supervision.
• Excellent written English with clear, persuasive messaging for different audiences.
• Analytical thinking and problem-solving with strong business acumen.
• Proactive, ownership-driven mindset and adaptability in a fast-moving environment.
• Preferred: experience with CRM systems (HubSpot or Pipedrive) and AI-related sales/support tools.

Responsibilities

• Own the structure, messaging, and conversion performance of the website and key product pages.
• Design and optimize end-to-end customer journeys, including onboarding and retention campaigns.
• Develop clear positioning for each product line and maintain consistent messaging sources.
• Plan, write, and optimize lifecycle and marketing emails supporting acquisition and retention.
• Translate customer insights into stronger messaging, web pages, and experiments.
• Track metrics (conversion, repeat revenue, CRM performance) and demonstrate measurable impact.
• Collaborate with executive leadership and cross-functional teams to align marketing with business goals.

Job description

Jobgether is seeking a Website & Lifecycle Marketing Lead based in Portugal. You will own the digital experience to convert visitors into customers and nurture repeat buyers across product lines, with autonomy to shape strategy in a fully remote environment.

You will lead website optimization, lifecycle marketing, email communication, and brand messaging, collaborating with leadership, product, design, engineering, and marketing to drive conversion, retention, and recurring revenue.