MarTech Strategy & Analytics Lead

SIXT

Lisboa

Hybrid

EUR 70,000 - 95,000

Full time

6 days ago

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Benefits offered by this job

Hybrid work model

Private health insurance (including依sp

Meal allowance

Coverflex allowance

28 vacation days

AI tools access

Job summary

SIXT is seeking a Marketing Technology Manager in Lisbon to own and optimize our Online Marketing tracking stack. You will design and implement analytics with GA4, GTM, Exactag, and CDPs, while ensuring privacy compliance across desktop and mobile.

Lead cross-functional initiatives and drive data-driven decisions to boost channel performance. You will collaborate with a MarTech engineer, run incrementality experiments, and help scale our marketing data capabilities with training and best

Qualifications

Own end-to-end tracking platforms and governance for Online Marketing.
Define tracking requirements and collaborate with engineers for implementation.
Maintain data accuracy across GA4, GTM, Exactag and related tools.
Ensure privacy compliance for desktop and mobile tracking.
Translate data into actionable insights to optimize channel performance.

Responsibilities

Own and manage implementation, optimization, and governance of key marketing tools (conversion pixels, etc.).
Design and implement web analytics technologies (GA4, GTM, Exactag) per business needs.
Run incrementality experiments on bidding strategies and pricing interactions via Google Ads API.
Collaborate with engineers to implement tracking for GA4, GTM, Adjust, and CDPs like mParticle.
Provide training, support, and troubleshooting for tracking issues.