Executive Marketing Technology Manager

SIXT; Lisboa; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Private health insurance (including依sp

Meal allowance

Coverflex allowance

28 vacation days

AI tools access

Job summary

SIXT is seeking a Marketing Technology Manager in Lisbon to own and optimize our Online Marketing tracking stack. You will design and implement analytics with GA4, GTM, Exactag, and CDPs, while ensuring privacy compliance across desktop and mobile.

Lead cross-functional initiatives and drive data-driven decisions to boost channel performance. You will collaborate with a MarTech engineer, run incrementality experiments, and help scale our marketing data capabilities with training and best

Qualifications

• Own end-to-end tracking platforms and governance for Online Marketing.
• Define tracking requirements and collaborate with engineers for implementation.
• Maintain data accuracy across GA4, GTM, Exactag and related tools.
• Ensure privacy compliance for desktop and mobile tracking.
• Translate data into actionable insights to optimize channel performance.

Responsibilities

• Own and manage implementation, optimization, and governance of key marketing tools (conversion pixels, etc.).
• Design and implement web analytics technologies (GA4, GTM, Exactag) per business needs.
• Run incrementality experiments on bidding strategies and pricing interactions via Google Ads API.
• Collaborate with engineers to implement tracking for GA4, GTM, Adjust, and CDPs like mParticle.
• Provide training, support, and troubleshooting for tracking issues.

Skills

Ownership Experience

Technical Collaboration

Strategic & Analytical Thinking

Communication & Influence

Problem-Solving

Data Literacy

Tools

Exactag

GA4

GTM

Adjust

UserCentrics

mParticle

Job description

Join our growing team as Marketing Technology Manager, where you'll create seamless connections between marketing and technology.

In this role, you will both own the strategy and hands‑on implementation of tracking solutions for Online Marketing, ensuring the quality and accuracy of data needed to power our most important initiatives.

Working closely with a MarTech engineer, you'll own pixel tracking and attribution tools that fuel channel performance, while acting as a trusted advisor for broader data and platform strategy.

YOUR ROLE AT SIXT

You own and manage the implementation, optimization, and governance of key tools that support Online Marketing performance, including conversion pixels and Exactag

You design and implement web analytics technologies such as Exactag, Google Analytics 4 (GA4), and Google Tag Manager (GTM) based on business needs, ensuring accurate data collection and reporting

You design and run structured incrementality experiments on bidding strategies, pricing interactions, and keyword intent tiers -instrumenting them via the Google Ads API for automated allocation and real‑time result capture

You define detailed business requirements and collaborate with engineers to implement tracking for broader tools such as GA4, GTM, Adjust, and UserCentrics, ensuring compliance with privacy regulations on desktop and mobile

You lead strategy and prioritization for MarTech solutions, managing resources and timelines to align with business goals, and assist in the integration of Customer Data Platforms (CDPs) like mParticle to enhance our ability to manage and analyze customer data effectively

You act as a trusted advisor to cross‑functional stakeholders, influencing and enhancing the usage of tracking platforms, and provide technical support, training, and troubleshooting for tracking issues

You ensure the health and accuracy of marketing data, proactively solving problems and providing actionable insights to optimise channel performance

You empower marketing teams with tools, training, and workshops that improve data literacy and foster a culture of informed decision‑making, while staying up to date with industry trends and best practices in web analytics and tag management to continuously improve tracking strategies

YOUR SKILLS MATTER

Ownership Experience: Proven track record of managing end‑to‑end ownership for platforms such as attribution and conversion tracking tools.

Technical Collaboration: Strong ability to define tracking requirements, partner with engineers for implementation, and solve data‑related technical challenges.

Platform Expertise: Proven experience with analytics tools and tracking platforms (Exactag, GA4, GTM, Adjust, UserCentrics), including setting up and maintaining data layers and tracking across multiple websites and platforms; experience with mParticle or other CDPs is a plus.

Compliance Knowledge:Understanding of data privacy regulations (like GDPR) and their implications for tracking and marketing technology.

Strategic & Analytical Thinking: Ability to translate data into actionable insights and prioritise projects to align with marketing objectives.

Communication & Influence: Exceptional skills in stakeholder collaboration, simplifying complex concepts, and fostering data literacy across teams, while managing multiple projects in a fast‑paced environment.

Problem‑Solving: Excellent problem‑solving skills and attention to detail, ensuring data accuracy and quality.

WHAT WE OFFER

The SIXT Lisbon Experience

Two of Lisbon's most exciting hubs -Factory Lisboa in Beato and ARTs Lisboa in Parque dasNações -are whereyou'llfind your new home base. Expect a fast‑paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same

Community & International Environment

Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office

Flexibility & Modern Work Setup

Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best

AI at your fingertips

From day one,you'llhave access to Claude by Anthropic andSIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sureyou'reahead of the curve

Time Off & Wellbeing

Enjoy 28 vacation days per year, anadditionalday off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge

Everyday Benefits

Receive a yearlyCoverflexallowance and a daily meal allowance to make life a little easier every day

Employee Perks

Get exclusive rates on all SIXT services, withspecial discountsextended to your family and friends. Because greatperksare even better when you can share them

Additional Information

About us:

We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations. At SIXT, top‑tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long‑term stability and align our corporate strategy with foresight.