Marketing Technology Lead & Analytics Strategy

Sixt-; Lisboa; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

SIXT Lisbon invites a Marketing Technology Manager to own the strategy and execution of tracking solutions for Online Marketing, ensuring data quality for key initiatives. You’ll lead Pixel tracking, Exactag, GA4, and GTM implementations and partner with MarTech engineers on governance and privacy compliance.

You’ll design incrementality experiments, run analytics, and help integrate CDPs like mParticle to enhance customer data usage.

Formación

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Responsabilidades

• Own and manage the implementation, optimization, and governance of key tools that support Online Marketing performance, including conversion pixels and Exactag.
• Design and implement web analytics technologies such as Exactag, GA4, and GTM based on business needs, ensuring accurate data collection and reporting.
• Design and run structured incrementality experiments on bidding strategies, pricing interactions, and keyword intent tiers via the Google Ads API for automated allocation and real‑time result capture.
• Define detailed business requirements and collaborate with engineers to implement tracking for broader tools such as GA4, GTM, Adjust, and UserCentrics, ensuring compliance with privacy regulations on desktop and mobile.
• Lead strategy and prioritization for MarTech solutions, managing resources and timelines to align with business goals, and assist in the integration of Customer Data Platforms (CDPs) like mParticle.
• Act as a trusted advisor to cross‑functional stakeholders, influencing and enhancing the usage of tracking platforms, and provide technical support, training, and troubleshooting for tracking issues.
• Ensure the health and accuracy of marketing data, proactively solving problems and providing actionable insights to optimise channel performance.
• Empower marketing teams with tools, training, and workshops that improve data literacy and foster a culture of informed decision‑making, while staying up to date with industry trends and best practices in web analytics and tag management to continuously improve tracking strategies

Conocimientos

Ownership experience

Technical collaboration

Platform expertise

Compliance knowledge

Strategic thinking

Analytical thinking

Communication & influence

Problem solving

Herramientas

GA4

Google Tag Manager

Exactag

Adjust

UserCentrics

mParticle

Descripción del empleo

SIXT Lisbon invites a Marketing Technology Manager to own the strategy and execution of tracking solutions for Online Marketing, ensuring data quality for key initiatives. You’ll lead Pixel tracking, Exactag, GA4, and GTM implementations and partner with MarTech engineers on governance and privacy compliance.

You’ll design incrementality experiments, run analytics, and help integrate CDPs like mParticle to enhance customer data usage.