Loyalty Analytics & CRM Insights Specialist

Farfetch; Porto; On-site; EUR 36,000 - 52,000; Full time

Job summary

Metyis is seeking a CRM Insights & Loyalty Analytics Specialist to join our Porto team. You will analyze customer behavior across loyalty programs, identify trends, and translate data into actionable recommendations that boost engagement and revenue.

You'll develop dashboards and reports, own CRM reporting landscape, and collaborate with IT and markets to deliver accessible insights. Strong SQL, PySpark, and Databricks experience are essential, with SAP Lumira/Analytics Cloud familiarity a plus.

Qualifications

• CRM reporting landscape must meet business needs; create reports/dashboards to track customer behaviour and KPIs.
• Experience with loyalty programs and customer engagement tracking processes.
• Proficiency with Databricks; Python PySpark and SQL.
• Familiarity with SAP Lumira, Analysis for Office, Analytics Cloud; Google Analytics is a plus.

Responsibilities

• Analyze and interpret customer behavior and engagement across loyalty programs to identify key trends and performance drivers.
• Identify factors influencing membership program effectiveness and translate data insights into actionable recommendations.
• Provide recommendations to markets and management to enhance membership programs and drive revenue growth.
• Develop reports & offer analytical capacity on market specific research questions.
• Actively manage and further develop CRM reporting landscape based on the need of markets to provide easy accessible reports that are visually easy to interpret.
• Act as reporting business owner: alignment, prioritisation and implementation with IT of all reporting requirements.
• Provide ad hoc market specific data analysis to support strategy consultancy.

Skills

Strong analytical skills

Prioritization

Cross-functional collaboration

Proactive mindset

Time management

Tools

Databricks

Python (PySpark)

SQL

SAP Lumira

Analysis for Office

Analytics Cloud

Job description

Metyis is seeking a CRM Insights & Loyalty Analytics Specialist to join our Porto team. You will analyze customer behavior across loyalty programs, identify trends, and translate data into actionable recommendations that boost engagement and revenue.

You'll develop dashboards and reports, own CRM reporting landscape, and collaborate with IT and markets to deliver accessible insights. Strong SQL, PySpark, and Databricks experience are essential, with SAP Lumira/Analytics Cloud familiarity a plus.