CRM Specialist

Metyis AG; Porto; On-site; EUR 34,000 - 52,000; Full time

Job summary

Metyis AG is seeking a CRM Specialist to join our Digital Commerce team at the Digital Campus in Porto. You will analyze customer behavior, manage loyalty programs, and drive revenue growth through data-driven CRM reporting.

You will develop dashboards, own the CRM reporting landscape, and partner with IT and markets to implement reporting needs, ensuring actionable insights and timely deliverables.

Qualifications

• Proven ability to analyse CRM data and translate insights into actions.
• Strong knowledge of loyalty programs and customer engagement tracking processes.
• Experience with Databricks, Python (PySpark) and SQL for data analysis.
• Familiarity with SAP tools: Lumira, Analysis for Office, Analytics Cloud.
• Proficient in Excel and MS Office; ability to create clear dashboards.

Responsibilities

• Analyze customer behavior and engagement across loyalty programs to identify trends.
• Identify factors influencing membership program effectiveness and translate insights into recommendations.
• Provide market-specific data analyses to support strategy.
• Develop reports and analytical capability across CRM reporting landscape.
• Own reporting needs: align, prioritize and implement with IT; ensure accessible visuals.
• Deliver ad hoc analyses to support strategic decisions.

Skills

CRM analytics

Loyalty programs

Engagement tracking

Databricks

Python PySpark

SQL

SAP Lumira

Analytics Cloud

Google Analytics

Excel

Time management

Cross-functional collaboration

Tools

Databricks

SAP Lumira

Analytics Cloud

Google Analytics

Excel

Job description

We are looking for a CRM Specialist with 2-3 years of experience to join our Digital Commerce team in our Digital Campus in Porto.

What we offer

• Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints.

• Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies.

• Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.

What you will do

• Analyze and interpret customer behavior and engagement across loyalty programs to identify key trends and performance drivers.

• Identify factors influencing membership program effectiveness and translate data insights into actionable recommendations.

• Provide recommendations to markets and management to enhance membership programs and drive revenue growth.

• Develop reports & offer analytical capacity on market specific research questions

• Actively manage and further develop CRM reporting landscape based on the need of markets to provide easy accessible reports that are visually easy to interpret

• Act as reporting business owner: alignment, priorisation and implementation with IT of all reporting requirements

• Provide ad hoc market specific data analysis to support strategy consultancy

What you will bring

• Ensure the CRM reporting landscape works properly and meets business needs; create and enhance reports/dashboards to track customer behaviour and KPIs

• Strong analytical skills and solid knowledge of CRM systems

• Expertise in loyalty programs and a strong understanding of customer engagement tracking processes

• Solid knowledge of Databricks; proficiency in Python (PySpark) and SQL

• Experience with SAP systems (Lumira, Analysis for Office, Analytics Cloud); Google Analytics is an advantage

• Excellent Microsoft Office skills, especially Excel

• Strong ability to prioritize and manage time effectively under tight deadlines

• Proven team player with a proactive mindset, able to collaborate with cross-functional teams (IT, Data Scientists, Business)