Crm Insights & Loyalty Analytics Specialist

Farfetch; Porto; On-site; EUR 36,000 - 52,000; Full time

Job summary

Metyis is seeking a CRM Insights & Loyalty Analytics Specialist to join our Porto team. You will analyze customer behavior across loyalty programs, identify trends, and translate data into actionable recommendations that boost engagement and revenue.

You'll develop dashboards and reports, own CRM reporting landscape, and collaborate with IT and markets to deliver accessible insights. Strong SQL, PySpark, and Databricks experience are essential, with SAP Lumira/Analytics Cloud familiarity a plus.

Qualifications

• CRM reporting landscape must meet business needs; create reports/dashboards to track customer behaviour and KPIs.
• Experience with loyalty programs and customer engagement tracking processes.
• Proficiency with Databricks; Python PySpark and SQL.
• Familiarity with SAP Lumira, Analysis for Office, Analytics Cloud; Google Analytics is a plus.

Responsibilities

• Analyze and interpret customer behavior and engagement across loyalty programs to identify key trends and performance drivers.
• Identify factors influencing membership program effectiveness and translate data insights into actionable recommendations.
• Provide recommendations to markets and management to enhance membership programs and drive revenue growth.
• Develop reports & offer analytical capacity on market specific research questions.
• Actively manage and further develop CRM reporting landscape based on the need of markets to provide easy accessible reports that are visually easy to interpret.
• Act as reporting business owner: alignment, prioritisation and implementation with IT of all reporting requirements.
• Provide ad hoc market specific data analysis to support strategy consultancy.

Skills

Strong analytical skills

Prioritization

Cross-functional collaboration

Proactive mindset

Time management

Tools

Databricks

Python (PySpark)

SQL

SAP Lumira

Analysis for Office

Analytics Cloud

Job description

We are Metyis, a forward-thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing and Design and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating long-lasting impact and growth for our business partners and clients.

Together with HUGO BOSS, our esteemed business partner, we have embarked on a joint venture and created the HUGO BOSS Digital Campus, dedicated to increasing the data analytics, eCommerce and technology capabilities of the company and boosting digital sales.

The HUGO BOSS Digital Campus employees will help create a state-of-the-art data architecture infrastructure, advanced business analytics, and the development and enhancement of HUGO BOSS' eCommerce platform and services. This collaborative environment will provide the capabilities required for HUGO BOSS to maximise data usage and support its growth trajectory towards becoming the leading premium tech-driven fashion platform worldwide.

What we offer

Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints. Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies. Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.

What you will do

Analyze and interpret customer behavior and engagement across loyalty programs to identify key trends and performance drivers. Identify factors influencing membership program effectiveness and translate data insights into actionable recommendations. Provide recommendations to markets and management to enhance membership programs and drive revenue growth. Develop reports & offer analytical capacity on market specific research questions Actively manage and further develop CRM reporting landscape based on the need of markets to provide easy accessible reports that are visually easy to interpret Act as reporting business owner: alignment, priorisation and implementation with IT of all reporting requirements Provide ad hoc market specific data analysis to support strategy consultancy

What you will bring

Ensure the CRM reporting landscape works properly and meets business needs; create and enhance reports/dashboards to track customer behaviour and KPIs Strong analytical skills and solid knowledge of CRM systems Expertise in loyalty programs and a strong understanding of customer engagement tracking processes Solid knowledge of Databricks; proficiency in Python (PySpark) and SQL Experience with SAP systems (Lumira, Analysis for Office, Analytics Cloud); Google Analytics is an advantage Excellent Microsoft Office skills, especially Excel Strong ability to prioritize and manage time effectively under tight deadlines Proven team player with a proactive mindset, able to collaborate with cross-functional teams (IT, Data Scientists, Business)

At Metyis, we are driven by curiosity and collaboration. We value diversity, equity, inclusion, and belonging (DEIB) in all its forms as it makes us stronger as an organisation and promotes creativity and innovation. We welcome all talents and are committed to creating a workplace where every employee can make a meaningful impact and grow. Recruitment Disclaimer

Metyis only contacts candidates through verified and official channels: LinkedIn (official and verified recruiter profiles), emails ending in @metyis.Com, and our Applicant Tracking System (Recruitee). We do not use WhatsApp, social media messaging platforms, or personal accounts for recruitment outreach. If you receive suspicious communication claiming to be from Metyis, please verify the sender and report it through our official website.

Crm Insights & Loyalty Analytics Specialist • Porto, Portuguese Republic, PT