Growth Campaign Architect

RWS; Porto; On-site; EUR 60,000 - 90,000; Full time

Job summary

RWS is seeking an experienced B2B marketing leader to own end-to-end campaign strategy, planning, execution, and optimisation across multiple products, regions and channels to deliver measurable pipeline impact.

You will define objectives, audiences, ABM tactics and success metrics in collaboration with Product Marketing, Field Marketing, Sales and MDR teams, then lead cross-functional delivery with rigorous performance tracking.

Qualifications

• 6+ years in B2B marketing with ownership of multi-channel campaigns.
• Proven ability to define objectives, audiences, messaging, and success metrics.
• Track record of campaigns that deliver measurable pipeline and revenue impact.
• Commercially minded, data-driven, and pipeline-target oriented.
• Experience coordinating across channel specialists and shared services.
• Proven testing/optimisation discipline with live campaigns.

Responsibilities

• Own end-to-end campaign strategy, planning, execution and optimisation.
• Define objectives, audiences, value propositions, success metrics and pipeline targets with key stakeholders.
• Design and execute ABM programmes across products, regions and channels.
• Lead cross-functional delivery including briefs, timelines and quality standards.
• Establish measurement frameworks and monitor full-funnel performance.

Skills

B2B marketing

Integrated campaigns

ABM

HubSpot

Salesforce

ClickUp

Data-driven

Tools

HubSpot

Salesforce

ClickUp

Job description

RWS is seeking an experienced B2B marketing leader to own end-to-end campaign strategy, planning, execution, and optimisation across multiple products, regions and channels to deliver measurable pipeline impact.

You will define objectives, audiences, ABM tactics and success metrics in collaboration with Product Marketing, Field Marketing, Sales and MDR teams, then lead cross-functional delivery with rigorous performance tracking.