Remote Campaign Marketing Lead: Growth & Retention

Hunter.io; Portugal; Remote; EUR 75,000 - 86,000; Full time

Benefits offered by this job

Yearly raise 5%

Five weeks vacation per year

Fully remote work setup

Co-working space membership

Job summary

Hunter is seeking a Campaign Marketing Manager to own lifecycle marketing across email, social, and paid channels. You will drive brand campaigns, nurture audiences, and optimize conversions from free to paid, while coordinating with product, design, and success teams in a fully remote capacity.

You will manage campaigns, cowork with partners, and leverage AI-assisted workflows to maximize growth, retention, and revenue for a multi-channel product suite.

Qualifications

• Minimum 5 years in a campaign/digital marketing role with proven revenue/retention impact in a PLG model
• Experience owning cold email / email outreach / outbound GTM
• Strong empathy for users and ability to map to B2B buying cycles
• Own strategy, execution, and continuous improvement across the full campaign mix

Responsibilities

• Own campaigns across brand and promotions to Hunter users (e.g., Messaging Madness, Field Notes)
• Drive free-to-paid conversions and revenue lift
• Reactivate lapsed users and re-engage non-payers
• Promote content, research, playbooks, webinars, and podcasts
• Enable sales and nurture campaigns to support pipelines
• Manage affiliate and partner co-marketing activities
• Develop and optimize AI workflows in marketing with tools like Claude, ChatGPT, Gemini

Skills

Campaign marketing

Lifecycle marketing

Demand generation

Data-driven decisions

Remote work

Tools

Customer.io

Wordpress

Canva

Claude

Planable

PostHog

Linear

Notion

Job description

Hunter is seeking a Campaign Marketing Manager to own lifecycle marketing across email, social, and paid channels. You will drive brand campaigns, nurture audiences, and optimize conversions from free to paid, while coordinating with product, design, and success teams in a fully remote capacity.

You will manage campaigns, cowork with partners, and leverage AI-assisted workflows to maximize growth, retention, and revenue for a multi-channel product suite.