Senior B2B Marketing Manager

42Dm; Porto; Híbrido; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

42DM, a global B2B marketing agency for tech businesses, seeks a Senior B2B Marketing Manager to own and coordinate full-funnel programs for top-tier tech clients. You will drive inbound and content-led growth, paid acquisition, ABM, lifecycle nurture, and omnichannel campaigns.

You’ll lead client ownership with cross-channel performance analysis, messaging alignment, and delivery coordination, guiding specialists across channels to generate qualified conversations and pipeline growth.

Qualificações

• 5+ years of experience in B2B digital marketing or performance marketing.
• Experience working with B2B tech clients.
• Strong understanding of full-funnel marketing and pipeline KPIs.
• Hands-on experience managing multi-channel programs including paid, inbound, email, and content channels.
• Experience developing or executing positioning and messaging frameworks for B2B audiences.
• Ability to analyze cross-channel performance, identify patterns, and build optimization hypotheses.
• CRM analytics skills in HubSpot and/or Salesforce.

Responsabilidades

• Develop multi-channel programs aligned with client revenue and pipeline goals.
• Own positioning and messaging work: define value propositions, ICP messaging, and differentiation.
• Coordinate end-to-end conversion paths: landing pages, forms, email nurture, retargeting, and sales handoff.
• Manage omnichannel execution across paid, inbound, email, ABM, and content channels.
• Own timelines, deliverables, resource allocation, and dependencies across the team.
• Ensure messaging consistency across channels and maintain an experiment backlog.
• Own cross-channel performance view and weekly/monthly pipeline reviews.

Conhecimentos

CRM analytics

B2B marketing

Cross-channel marketing

Strategic planning

Client management

English communication

Project coordination

Measurement & reporting

Ferramentas

HubSpot

Salesforce

ActiveCollab

Monday.com

Asana

Jira

GA4

Descrição da oferta de emprego

42DM is a global full-service B2B marketing agency for tech businesses. We empower tech companies at every stage of growth with holistic B2B marketing strategies, agile dedicated teams, and advanced MarTech and GenAI expertise.

Since 2016, we've delivered 250+ successful projects, helping B2B tech companies generate measurable pipeline and revenue impact across global markets.

We are looking for a Senior B2B Marketing Manager who will own and coordinate full-funnel marketing programs for B2B tech clients. Programs may include inbound and content-led growth, paid acquisition, ABM engagement, lifecycle nurture, and omnichannel campaign execution.

This role combines client ownership, cross-channel performance analysis, alignment of positioning and messaging, and delivery coordination. Our clients (cybersecurity, AI, SaaS, automation, enterprise software) operate in competitive markets where consistent pipeline growth and brand clarity are critical. You will manage multi-channel programs that generate qualified conversations, support SQL creation, and drive revenue growth.

This is a client-facing, strategy-and-execution role combining program management, performance analysis, hypothesis-driven optimization, and cross-functional coordination. You will be hands-on in planning, reporting, and messaging strategy, and will lead specialists for execution across channels depending on client scope.

Key Responsibilities:

Marketing Strategy, Positioning & Planning

• Develop and manage multi-channel marketing programs aligned with client revenue and pipeline goals.
• Own positioning and messaging work: define or refine value propositions, ICP-specific messaging frameworks, and competitive differentiation narratives.
• Translate positioning into channel-level briefs ensuring consistent message across paid, organic, email, ABM, and social.
• Audit CRM and funnel data to validate ICP segments, identify conversion bottlenecks, and align program priorities with pipeline reality.
• Build structured program roadmaps across inbound, paid, ABM, lifecycle, and content channels.
• Define and test offers by segment (webinars, assessments, demos, reports) and map them to the funnel stage.

Program Build, Activation & Coordination

• Translate strategy into a program brief: ICP, offer, messaging, channels, funnel steps, assets, SLAs, and measurement plan.
• Coordinate end-to-end conversion paths: landing pages, forms, email nurture flows, retargeting, and sales handoff.
• Manage execution across omnichannel programs, including: Paid media (LinkedIn, Google, Meta), SEO and content-led inbound, Email marketing and lifecycle flows, ABM and account engagement, Landing page and funnel CRO initiatives.
• Own timelines, deliverable quality, resource allocation, and dependency management across the delivery team.
• Ensure messaging consistency across all channels, aligning with value propositions, buyer intent, and segment context.
• Maintain an experiment backlog with hypotheses, priority, expected impact, and learnings.

Performance Analysis & Hypothesis Development

• Build and own a cross-channel performance view: analyze traffic, lead, MQL, SQL, and pipeline data across all active channels.
• Develop data-driven hypotheses on what is working, what is underperforming, and where growth opportunities exist across SEO, paid, email, ABM, and emerging channels.
• Track and actively work to grow traffic and conversions from AI-driven sources (ChatGPT, Perplexity, Google AI Overviews, and similar); treat AI visibility as a measurable channel with its own KPIs.
• Identify funnel bottlenecks and propose specific optimization initiatives across targeting, offer, messaging, conversion, and follow-up.
• Own UTM governance and channel taxonomy; ensure tracking consistency across all programs.
• Own dashboard development and reporting cadence (weekly performance readouts and monthly pipeline reviews).
• Ensure a practical attribution approach per client maturity, document limitations, and maintain consistent measurement.

Client Communication & Ownership

• Act as the primary client contact for marketing programs.
• Present program plans, performance updates, insights, and optimization strategies in a structured, business-focused way.
• Translate data into clear recommendations aligned with client KPIs and commercial goals.
• Manage expectations while proactively identifying growth opportunities and risks.

Project & Cross-functional Coordination

• Manage timelines and ensure deliverables meet scope, quality standards, and deadlines.
• Allocate and coordinate internal resources (PPC specialists, SEO specialists, designers, copywriters, marketing automation specialists).
• Ensure clear briefs, structured task roadmaps, and ownership across the delivery team.
• Identify operational bottlenecks and maintain workflow momentum.

Performance & Continuous Improvement

• Track and improve program performance across CPL, CPA, MQL-to-SQL conversion, cost per SQL, cost per opportunity, and pipeline contribution.
• Prepare structured monthly reports with actionable insights, decisions, and next experiments.
• Stay current on AI-driven advertising tools, AEO trends, automation, and performance optimization approaches.

Must-Have Requirements

• 5+ years of experience in B2B digital marketing or performance marketing, ideally in an agency environment.
• Experience working with B2B tech clients.
• Strong understanding of full-funnel marketing and pipeline-driven KPIs.
• Hands-on experience managing multi-channel programs including paid, inbound, email, and content channels.
• Experience developing or executing positioning and messaging frameworks for B2B audiences.
• Ability to analyze cross-channel performance, identify patterns, and build structured optimization hypotheses.
• CRM analytics skills in HubSpot and/or Salesforce (funnels, segmentation, campaign reporting).
• Ability to connect program performance to SQL and pipeline outcomes (sourced and influenced).
• Experience with project management tools (ActiveCollab, Monday.com, Asana, Jira, or similar).
• Strong analytical mindset and comfort working with imperfect data.
• Experience managing multiple projects and priorities simultaneously.
• Experience coordinating cross-functional teams.
• Professional written and verbal English communication skills.
• Proactive, structured, and results-oriented approach.

Nice to Have Requirements

• Proven track record of growing traffic or conversions from AI-driven search sources (AI Overviews, ChatGPT, Perplexity, or similar).
• Familiarity with AEO and AI visibility tools (AmIonAI, ScrunchAI, Profound, or equivalents).
• Familiarity with data enrichment tools (Apollo, ZoomInfo, Clay, or equivalents).
• Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks, or equivalents).
• Experience with GA4 and dashboarding tools (Looker Studio or similar).
• Experience with webinar program operations.
• Competitive compensation package (salary range provided in the offer)
• Work flexibility - fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
• Paid time off - vacation, sick days, and company-wide holidays.
• Professional development - access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
• Company-provided equipment - including a computer and key resources.
• Performance bonus - recognition tied to results and contribution.