CRM Strategy Analyst – Omnichannel Growth & Loyalty

Metyis AG; Porto; Hybrid; EUR 35,000 - 52,000; Full time

Job summary

Metyis AG is seeking a CRM professional to steer CRM strategy and execution across markets, driving member growth, retention and loyalty. You will collaborate with Retail and Marketing to translate business goals into CRM actions and KPIs, while supporting global initiatives and CRM training programs.

With 2-3 years in CRM or customer experience, you’ll analyze KPI data, build campaigns, and ensure correct implementation of tools and outreach processes across markets, contributing to enhanced

Qualifications

• 2-3 years of experience in CRM, customer loyalty, or customer experience, ideally in retail or fashion/luxury.

Responsibilities

• Be responsible for steering CRM strategy and execution in assigned markets to drive member base growth, retention, and loyalty.
• Drive business success across multiple markets by combining strategic thinking, market expertise and CRM knowledge.
• Acts as the main CRM contact for local markets, building strong relationships with Retail and Marketing.
• Translates business objectives into CRM goals, KPIs, and reporting, enabling markets to manage their own performance.
• Monitors market performance (daily/weekly/monthly), conducts KPI analyses, and leads regular review meetings.
• Provides consulting on CRM tools, analytical models, campaigns, and outreach processes, ensuring correct implementation.
• Owns CRM training and internal communication (training materials, CRM University, news formats), in alignment with global teams.
• Leads market execution of Global Commerce Engagement projects (market collaboration, training concepts).

Skills

CRM strategy

Customer loyalty

Data analytics

Stakeholder management

Excel

BI tools

Tools

Excel

BI tools

Job description

Metyis AG is seeking a CRM professional to steer CRM strategy and execution across markets, driving member growth, retention and loyalty. You will collaborate with Retail and Marketing to translate business goals into CRM actions and KPIs, while supporting global initiatives and CRM training programs.

With 2-3 years in CRM or customer experience, you’ll analyze KPI data, build campaigns, and ensure correct implementation of tools and outreach processes across markets, contributing to enhanced