CRM Analyst

Metyis AG; Porto; On-site; EUR 30,000 - 46,000; Full time

Job summary

Metyis AG in Porto is seeking a CRM Analyst to join our Digital Commerce team at the Digital Campus in Porto. You will help steer CRM initiatives, drive member growth, retention and loyalty across markets, and translate business goals into CRM actions.

Working with Hugo Boss as a partner, you'll contribute to data analytics, eCommerce and technology capabilities, shaping personalized customer journeys and reporting for cross-market success.

Qualifications

• 2-3 years of experience in CRM, loyalty or customer experience.
• Strong analytical skills with KPI interpretation.
• Solid understanding of CRM tools, customer databases and segmentation.
• Ability to translate business goals into CRM campaigns and actions.
• Excellent stakeholder management and communication with markets, Retail and Marketing.
• Strong presentation and training skills with materials design.
• Proficient in Excel and BI tools, including dashboards.

Responsibilities

• Steer CRM strategy and execution in assigned markets to grow member base, retention and loyalty.
• Collaborate with markets by combining strategic thinking and CRM knowledge.
• Act as main CRM contact for local markets, building relationships with Retail and Marketing.
• Translate business objectives into CRM goals, KPIs and reporting.
• Monitor market performance and lead regular review meetings.
• Provide consulting on CRM tools, campaigns and outreach processes.
• Own CRM training and internal communications in alignment with global teams.
• Lead market execution of Global Commerce Engagement projects.

Skills

CRM strategy

Analytical thinking

Stakeholder management

Communication

Training and presenting

Tools

Excel

BI tools

Dashboards

PowerPoint

Job description

We are looking for a CRM Analyst with 2-3 years of experience to join our Digital Commerce team in our Digital Campus in Porto.

Who we are

We are Metyis, a forward-thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing and Design and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating long-lasting impact and growth for our business partners and clients.

Together with HUGO BOSS, our esteemed business partner, we have embarked on a joint venture and created the HUGO BOSS Digital Campus, dedicated to increasing the data analytics, eCommerce and technology capabilities of the company and boosting digital sales. The HUGO BOSS Digital Campus employees will help create a state-of-the-art data architecture infrastructure, advanced business analytics, and the development and enhancement of HUGO BOSS’ eCommerce platform and services.

This collaborative environment will provide the capabilities required for HUGO BOSS to maximise data usage and support its growth trajectory towards becoming the leading premium tech-driven fashion platform worldwide.

What we offer

• Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints.

• Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies.

• Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.

What youwill do

• Be responsible for steering CRM strategy and execution in assigned markets to drive member base growth, retention, and loyalty.

• Drive business success across multiple markets by combining strategic thinking, market expertise and CRM knowledge.

• Acts as the main CRM contact for local markets, building strong relationships with Retail and Marketing.

• Translates business objectives into CRM goals, KPIs, and reporting, enabling markets to manage their own performance.

• Monitors market performance (daily/weekly/monthly), conducts KPI analyses, and leads regular review meetings.

• Provides consulting on CRM tools, analytical models, campaigns, and outreach processes, ensuring correct implementation.

• Owns CRM training and internal communication (training materials, CRM University, news formats), in alignment with global teams.

• Leads market execution of Global Commerce Engagement projects (market collaboration, training concepts).

What you’ll bring

• 2-3 years of experience in CRM, customer loyalty, or customer experience, ideally in retail or fashion/luxury.

• Strong analytical skills (KPI analysis, interpreting data, deriving actions).

• Solid understanding of CRM tools, customer databases, segmentation and outreach logic.

• Ability to translate business goals into CRM strategies, campaigns and concrete action plans.

• Excellent stakeholder management and communication skills; comfortable working with markets, Retail and Marketing.

• Strong communication skills and strong presentation and training skills (designing and delivering trainings, creating materials).

• Proficient in Excel Sheets and BI tools (e.g. BIS, dashboards); PowerPoint/Slides for presentations.