Global CRM Personalization Lead

Metyis AG; Porto; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

Metyis is seeking a seasoned Marketing & Personalization Lead to own privacy-compliant, data-driven personalization initiatives across Retail, eCommerce, App, CRM, and Performance Marketing. You will design and scale omnichannel journeys, define audiences, and translate business needs into technical specs.

With 5-8 years in agency or specialist marketing, you will partner with Product, IT, Analytics, and Marketing teams to drive KPI-based testing and continuous improvement while ensuring data

Qualifications

• 5-8 years of professional experience in an agency or specialist marketing area.
• In-depth knowledge of CDP, Marketing Automation, Personalization, A/B Testing, CRM, Consent Management, Data Privacy, and Data Quality & Management.
• Strong understanding of omnichannel marketing and campaign attribution.
• Knowledge of global data privacy regulations.
• Ability to translate business requirements into technical concepts and vice versa.

Responsibilities

• Acts as the global business owner for privacy-compliant, data-driven personalization use cases and customer journeys.
• Designs automated omnichannel journeys across Retail, eCommerce, App, CRM, and Performance Marketing to drive customer engagement and business performance.
• Identifies and develops impactful customer audiences and personalization concepts based on customer data and insights.
• Defines business requirements and collaborates closely with Product Owners, IT, Analytics, Retail, eCommerce, CRM, and Marketing teams.
• Drives KPI-based testing, optimization, and scaling of personalization use cases into always-on programs.
• Ensures data quality, privacy-by-design, and compliant customer data processes across personalization activities.
• Defines and steers personalization governance, including audience, contact frequency, and channel prioritization frameworks.

Skills

CDP

Marketing Automation

Personalization

A/B Testing

CRM

Consent Management

Data Privacy

Data Quality

Education

Business Administration

Job description

Metyis is seeking a seasoned Marketing & Personalization Lead to own privacy-compliant, data-driven personalization initiatives across Retail, eCommerce, App, CRM, and Performance Marketing. You will design and scale omnichannel journeys, define audiences, and translate business needs into technical specs.

With 5-8 years in agency or specialist marketing, you will partner with Product, IT, Analytics, and Marketing teams to drive KPI-based testing and continuous improvement while ensuring data