Remote Tracking Specialist: GTM & Data Integrity Expert

Atomic Hr; Felipe Carrillo Puerto; A distancia; MXN 502.000 - 837.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Descripción de la vacante

Atomic HR is seeking a Tracking Specialist to own web analytics and pixel deployment across education and nonprofit partners, reporting to the Data and Analytics Manager. You’ll implement tagging via Google Tag Manager, build data layers, and ensure measurement accuracy from first click to CRM entry.

The role emphasizes QA, documentation, and collaboration to translate complex tracking requirements into actionable data, with a remote setup and competitive compensation based on experience and

Formación

• 3+ years of hands-on tracking or web analytics experience in marketing or agency settings.
• Intermediate GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms (Meta, Google Ads, TikTok, LinkedIn).
• Hands-on GA4 configuration, including event setup and DebugView.
• Understanding of GDPR/CCPA and consent management; impact on Paid Media KPIs.
• Analytical, solution-driven mindset with the ability to explain tracking concepts to non-technical audiences; education marketing experience valued.

Responsabilidades

• Own tag management & deployment — configure and maintain pixels, tags, and scripts in Google Tag Manager; manage container structure across multi-client environments; implement server-side tagging where beneficial.
• Own QA, debugging & data integrity — audit broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run health audits.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business needs into tracking solutions; document setups for teammates.

Conocimientos

GTM expertise

GA4 experience

Data privacy knowledge

Analytical mindset

Herramientas

Google Tag Manager

GA4

Server-side tagging

Descripción del empleo

Atomic HR is seeking a Tracking Specialist to own web analytics and pixel deployment across education and nonprofit partners, reporting to the Data and Analytics Manager. You’ll implement tagging via Google Tag Manager, build data layers, and ensure measurement accuracy from first click to CRM entry.

The role emphasizes QA, documentation, and collaboration to translate complex tracking requirements into actionable data, with a remote setup and competitive compensation based on experience and