Remote GTM Tracking Lead — Analytics & Tagging

Atomic Hr; Puebla de Zaragoza; A distancia; MXN 400.000 - 700.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Competitive compensation

Career growth

Asynchronous team

Descripción de la vacante

Atomic HR is seeking a Tracking Specialist (GTM) to own web analytics and pixel deployment for education and nonprofit clients. You’ll implement tracking via Google Tag Manager, design and maintain data layers, and ensure airtight data collection from first click to CRM entry across multiple partners and campaigns.

You'll lead QA, debugging and data integrity efforts, write tagging plans and run health audits, and document setups so cross-functional teams can interpret results.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers; manage GTM container structure across multi-client environment; implement server-side tagging where it improves measurement accuracy
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits; verify events in platform Events Managers and GA4 DebugView
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate requirements into functional tracking solutions; document technical setups so teams can interpret data

Conocimientos

GTM tag management

Data layer design

Server-side tagging

GA4 events

Pixel tracking

CAPI configuration

QA & debugging

Documentation

Privacy compliance

Education marketing

Herramientas

Google Tag Manager

GA4 DebugView

Descripción del empleo

Atomic HR is seeking a Tracking Specialist (GTM) to own web analytics and pixel deployment for education and nonprofit clients. You’ll implement tracking via Google Tag Manager, design and maintain data layers, and ensure airtight data collection from first click to CRM entry across multiple partners and campaigns.

You'll lead QA, debugging and data integrity efforts, write tagging plans and run health audits, and document setups so cross-functional teams can interpret results.