Remote GTM Tracking Specialist — Data Integrity Lead

Atomic Hr; Nezahualcóyotl; A distancia; MXN 420.000 - 620.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Competitive compensation

High-visibility role

Ownership over tracking infrastructure

Impact on education nonprofits

Descripción de la vacante

Atomic HR seeks a Tracking Specialist to own web analytics and pixel deployment architecture across a multi-client environment. You will implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click to CRM entry.

You will audit tags, debug data discrepancies, and document tagging solutions for cross-team clarity, enabling scalable measurement for education and nonprofit partners.

Formación

• 3+ years of hands-on tracking or web analytics in marketing or agency.
• Intermediate GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences - education marketing experience (traditional or online) is especially valued

Responsabilidades

• Own tag management & deployment - deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own QA, debugging & data integrity - audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Support documentation & cross-team enablement - maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Conocimientos

Web analytics

GTM experience

Data layer

Server-side tagging

GA4

Data privacy

Communication

Herramientas

Google Tag Manager

GA4

Meta Pixel

Google Ads

TikTok

LinkedIn

Descripción del empleo

Atomic HR seeks a Tracking Specialist to own web analytics and pixel deployment architecture across a multi-client environment. You will implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click to CRM entry.

You will audit tags, debug data discrepancies, and document tagging solutions for cross-team clarity, enabling scalable measurement for education and nonprofit partners.