Senior Tracking Architect – Data & Analytics (Remote)

Atomic Hr; Morelia; A distancia; MXN 320.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Competitive salary

Impact role

Descripción de la vacante

Atomic HR is seeking a Tracking Specialist to own the web analytics and pixel deployment architecture across multi-client education and nonprofit partners. You’ll implement tracking with Google Tag Manager, ensure data integrity from first click to CRM entry, and report to the Data and Analytics Manager.

You will manage GTM containers, build data layers, and guide QA, debugging, and documentation to enable non-technical teams to trust the metrics behind every campaign.

Formación

• 3+ years in tracking or web analytics in marketing/agency
• Experience with GTM containers, data layers, and server-side tagging
• Experience with conversion tracking across major ad platforms and pixel/CAPI setup
• Hands-on GA4 experience, event configuration, and DebugView
• Understanding of GDPR/CCPA and consent management

Responsabilidades

• Own tag management & deployment across GTM, data layers, and server-side tagging
• Own QA, debugging & data integrity across client sites and platforms
• Support tagging plans, naming conventions, and cross-team documentation

Conocimientos

GTM

GA4

Data Layer

Server-side tagging

Pixel deployment

QA & debugging

Analytics storytelling

Data privacy

Herramientas

Google Tag Manager

GA4 DebugView

Data Studio/Looker

Descripción del empleo

Atomic HR is seeking a Tracking Specialist to own the web analytics and pixel deployment architecture across multi-client education and nonprofit partners. You’ll implement tracking with Google Tag Manager, ensure data integrity from first click to CRM entry, and report to the Data and Analytics Manager.

You will manage GTM containers, build data layers, and guide QA, debugging, and documentation to enable non-technical teams to trust the metrics behind every campaign.