Remote GTM Tracking Specialist for Data-Driven Marketing

Atomic Hr; Xalapa-Enríquez; A distancia; MXN 335.000 - 670.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Competitive pay

High-visibility role

Descripción de la vacante

Atomic HR is seeking a Tracking Specialist to own tag management and data collection for education-focused campaigns. This remote role reports to the Data & Analytics Manager and supports multiple clients across a distributed team.

You will implement GTM, maintain data layers, and troubleshoot across ad platforms while ensuring GA4 accuracy and data integrity. Strong communication helps translate complex tracking into actionable insights.

Formación

• 3+ years in hands-on tracking or web analytics within marketing or agency settings.
• Strong experience configuring GTM containers, triggers, and variables; data layer implementation.
• Proficient in planning, deploying, and debugging conversion tracking across major ad platforms; knowledge of CAPI and pixel configurations.

Responsabilidades

• Own tag management, deployment, and GTM architecture across multi-client environments.
• QA, debugging, and data integrity—verify events in GA4 and platform debugging tools before campaigns go live.
• Create tagging plans and documentation; translate business requirements into technical tracking solutions.

Conocimientos

Google Tag Manager

GA4

Data Layer

Pixel Deployment

Server-Side Tagging

Tag Management

Herramientas

GA4

Pixel Tracking

CRM Integration

Descripción del empleo

Atomic HR is seeking a Tracking Specialist to own tag management and data collection for education-focused campaigns. This remote role reports to the Data & Analytics Manager and supports multiple clients across a distributed team.

You will implement GTM, maintain data layers, and troubleshoot across ad platforms while ensuring GA4 accuracy and data integrity. Strong communication helps translate complex tracking into actionable insights.