Remote Tracking Specialist: GTM & Data Integrity Lead

Atomic Hr; San Francisco de Campeche; A distancia; MXN 350.000 - 550.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Async-friendly team

Ownership of tracking infrastructure

Descripción de la vacante

Atomic Hr is seeking aTracking Specialist to own web analytics and pixel deployment across a multi-client education/nonprofit portfolio. You will manage GTM, build data layers, and ensure accurate data from first click to CRM entry, collaborating with the Data and Analytics team.

You will troubleshoot tag setup, QA data integrity, and document tracking solutions for non-technical stakeholders, enabling campaign measurability and reliable reporting.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience is especially valued

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure, triggers, and variables; implement server-side tagging where it improves measurement accuracy
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits; verify events in Events Managers and GA4 DebugView
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate requirements into functional tracking solutions; document technical setups so internal teams can interpret data

Conocimientos

GTM (Google Tag Manager)

GA4

Data Layer

Server-Side Tagging

Tag Management

Pixels & Tracking

Analytics communication

GDPR/CCPA knowledge

Herramientas

Web Analytics Tools

Descripción del empleo

Atomic Hr is seeking aTracking Specialist to own web analytics and pixel deployment across a multi-client education/nonprofit portfolio. You will manage GTM, build data layers, and ensure accurate data from first click to CRM entry, collaborating with the Data and Analytics team.

You will troubleshoot tag setup, QA data integrity, and document tracking solutions for non-technical stakeholders, enabling campaign measurability and reliable reporting.