Regional On-Premise Leader: Grow Brands & Teams

Brown Forman Italia; Nuevo León; On-site; MXN 900,000 - 1,400,000; Full time

Benefits offered by this job

Premium employee experience

Premium benefits

Job summary

Brown-Forman Mexico is seeking a dynamic On-Premise Regional Manager to lead a high-performing team and drive the brands in key accounts across the On-Premise channel.

You will develop and execute channel strategies, train staff, manage budgets, and build strategic relationships with major accounts. The role requires proven leadership, strong communication, and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years leading on-premise and/or sales teams for global consumer product brands.
• Experience in establishing and maintaining strategic relationships.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office Suite, Google tools, and market analysis platforms.
• Knowledge of finance, marketing, effective negotiations, coaching, and leadership.

Responsibilities

• Actively contribute to developing and implementing the channel strategy, ensuring proper implementation of brand guidelines and managing P&L and ROI across projects to optimize investment.
• Analyze the total market and target segment to understand industry dynamics, competition, and consumer behavior, identify growth opportunities for Brown-Forman, and ensure a dominant position in key accounts.
• Continuously train and educate (internally and externally) on Brown-Forman culture, brands, and values, ensuring that all executives follow and implement the steps of the visit, use effective negotiation principles, and utilize Salesforce as a work tool.
• Recruit, retain, and develop the best talent for Brown-Forman; develop the team's career plans and ensure proper planning and execution to secure the most important accounts.
• Manage and control budgets, ensuring proper implementation of the budget strategy, impeccable administration and control of client databases, and active communication with the team of wholesalers to ensure proper business processes.

Skills

On-premise leadership

Communication skills

Market analysis

Negotiation

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

Microsoft Office

Google Workspace

Job description

Brown-Forman Mexico is seeking a dynamic On-Premise Regional Manager to lead a high-performing team and drive the brands in key accounts across the On-Premise channel.

You will develop and execute channel strategies, train staff, manage budgets, and build strategic relationships with major accounts. The role requires proven leadership, strong communication, and data-driven decision making.