On-Premise Regional Manager: Grow Markets & Lead Team

Brown-Forman Corporation; Monterrey; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Brown-Forman Mexico is seeking an On-Premise Regional Manager to lead a high-performing team and drive brand presence in key accounts. The role focuses on strategy, budget oversight, and talent development to ensure strong market execution and ROI across projects.

You will analyze market dynamics, train teams on Brown-Forman culture, and collaborate with wholesalers to maintain excellent business processes. A robust background in sales leadership and strategic relationships is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years leading on-premise and/or sales teams for global brands.
• Experience building strategic relationships with key accounts.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office and Google tools; knowledge of market analysis platforms.
• Knowledge of finance, marketing, negotiations, coaching and leadership.

Responsibilities

• Develop and implement the channel strategy; manage P&L and ROI across projects.
• Analyze market dynamics and identify opportunities to secure dominance with key accounts.
• Train and educate teams on Brown-Forman culture, brands, and visits; utilize Salesforce.
• Recruit and develop talent; plan careers and secure important accounts.
• Oversee budgets, administer client databases, and coordinate with wholesalers.

Skills

Leadership

Strategic thinking

Sales management

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Microsoft Office

Google Tools

Market analysis platforms

Job description

Brown-Forman Mexico is seeking an On-Premise Regional Manager to lead a high-performing team and drive brand presence in key accounts. The role focuses on strategy, budget oversight, and talent development to ensure strong market execution and ROI across projects.

You will analyze market dynamics, train teams on Brown-Forman culture, and collaborate with wholesalers to maintain excellent business processes. A robust background in sales leadership and strategic relationships is required.