Regional Manager On Premise

Brown-Forman Corporation; Monterrey; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Brown-Forman Mexico is seeking an On-Premise Regional Manager to lead a high-performing team and drive brand presence in key accounts. The role focuses on strategy, budget oversight, and talent development to ensure strong market execution and ROI across projects.

You will analyze market dynamics, train teams on Brown-Forman culture, and collaborate with wholesalers to maintain excellent business processes. A robust background in sales leadership and strategic relationships is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years leading on-premise and/or sales teams for global brands.
• Experience building strategic relationships with key accounts.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office and Google tools; knowledge of market analysis platforms.
• Knowledge of finance, marketing, negotiations, coaching and leadership.

Responsibilities

• Develop and implement the channel strategy; manage P&L and ROI across projects.
• Analyze market dynamics and identify opportunities to secure dominance with key accounts.
• Train and educate teams on Brown-Forman culture, brands, and visits; utilize Salesforce.
• Recruit and develop talent; plan careers and secure important accounts.
• Oversee budgets, administer client databases, and coordinate with wholesalers.

Skills

Leadership

Strategic thinking

Sales management

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Microsoft Office

Google Tools

Market analysis platforms

Job description

Quote from Hiring Manager: Brown-Forman Mexico seeks a key position in the On-Premise team, with an innovative mindset and the ability to lead a successful team. Do you love the challenge of conquering markets and achieving ambitious goals? Are you an inspiring leader who can motivate and guide a team towards achieving exceptional results? If you are ready to make a difference and leave your mark in the On-Premise channel, we want to meet you! It's a great opportunity to join an inclusive, diverse, and fun team at a great place to work.

Meaningful Work From Day One

The On-Premise Regional Manager will lead and inspire a team to ensure Brown-Forman's key brands are built in key segments, with the right support to maintain presence and prominence within the channel.

What You Can Expect

• Actively contribute to developing and implementing the channel strategy, ensuring proper implementation of brand guidelines and managing P&L and ROI across projects to optimize investment.
• Analyze the total market and target segment to understand industry dynamics, competition, and consumer behavior, identify growth opportunities for Brown-Forman, and ensure a dominant position in key accounts.
• Continuously train and educate (internally and externally) on Brown-Forman culture, brands, and values, ensuring that all executives follow and implement the steps of the visit, use effective negotiation principles, and utilize Salesforce as a work tool.
• Recruit, retain, and develop the best talent for Brown-Forman; develop the team's career plans and ensure proper planning and execution to secure the most important accounts.
• Manage and control budgets, ensuring proper implementation of the budget strategy, impeccable administration and control of client databases, and active communication with the team of wholesalers to ensure proper business processes.

What You Bring to the Table

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years leading on-premise and/or sales teams for global consumer product brands.
• Experience in establishing and maintaining strategic relationships.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office Suite, Google tools, and market analysis platforms.
• Knowledge of finance, marketing, effective negotiations, coaching, and leadership.

What Makes You Unique

• Master degree preferred.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI Requisition Type: Employee Management Level: Leader Global Job Level: L2 Number of Openings Available: 1 Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.”

Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.