North LATAM Marketing Manager – Strategy, Trade & Growth

Embecta Corp.; Ciudad de México; Hybrid; MXN 900,000 - 1,200,000; Full time

Job summary

Embecta Corp. in Mexico City is seeking a strategic and hands-on Marketing Manager, North LATAM to lead marketing and trade marketing strategy across Mexico, Central America & Caribbean, and the Andrean region.

This role translates business priorities into actionable commercial plans, drives market share performance, supports pricing and portfolio decisions, and leads cross-functional execution that delivers measurable business impact.

Qualifications

• University degree in Marketing, Business Administration, Commercial Management or related field.
• 5+ years of progressive experience in Marketing, Trade Marketing, Commercial Excellence, or related roles.
• Trade Marketing expertise: channel activation, merchandising, promotional execution, shopper and customer programs and point of sales excellence, preferably within Healthcare, Medical Devices, Pharmaceuticals, Consumer Health or FMCG.
• Proven experience supporting or leading SOM, pricing strategy, portfolio decision, performance KPIs, commercial programs, and cross-functional projects.
• Proven experience leading new product launches and converting strategy into effective market execution.
• Professional fluency in English and Spanish is required.

Responsibilities

• Develops and executes integrated marketing and trade marketing plans aligned with Mexico business priorities, brand strategy, customer needs, and commercial objectives.
• Takes direct ownership for translating strategy into action, ensuring timely execution, measurable business impact, and clear accountability from planning through implementation.
• Secures Share of Market (SOM) performance and operational KPIs against established objectives, identifying gaps early and implementing corrective actions with urgency.
• Leads pricing strategy, price architecture, promotional effectiveness, channel programs, and commercialization in close partnership with Sales, Finance, Market Access, Supply Chain, Regulatory, Medical/Education, and other relevant functions.
• Drives commercial innovation by identifying new customer, shopper, patient, channel, portfolio, process, partnership and go-to-market opportunities and converting them into scalable initiatives.
• Leads new product launches and portfolio initiatives when required, from insight and business case through readiness, execution, performance tracking and post-launch optimization.
• Operates effectively from strategic design to hands-on operational execution, adapting to business needs and ensuring that critical deliverables are completed with quality and speed.
• Influences and aligns cross-functional teams, challenging existing ways of working constructively, and establishes new processes, governance, and decision routines when needed to improve execution.
• Analyzes the Mexican market, customers, competitors, channels, pricing, pack architecture, and unmet needs to identify growth opportunities and business risks.
• Implements marketing, digital, trade marketing, and patient education initiatives and defines measurable pilots, resources, timelines, and success criteria.

Skills

Marketing

Trade Marketing

Commercial Excellence

Bilingual English/Spanish

Education

Bachelor's degree in Marketing or related field

Job description

Embecta Corp. in Mexico City is seeking a strategic and hands-on Marketing Manager, North LATAM to lead marketing and trade marketing strategy across Mexico, Central America & Caribbean, and the Andrean region.

This role translates business priorities into actionable commercial plans, drives market share performance, supports pricing and portfolio decisions, and leads cross-functional execution that delivers measurable business impact.