LATAM Marketing & Communications Leader

Kings League; Naucalpan de Juárez; On-site; MXN 1,800,000 - 3,000,000; Full time

Job summary

Kings League seeks a Marketing & Communications Director to lead brand growth, audience development, and communications across LATAM, with Mexico as a strategic growth market. The role drives fan engagement, commercial growth, and brand impact through integrated marketing, content, and PR initiatives.

The incumbent will translate global branding into culturally relevant Mexico/LATAM campaigns, lead a regional team, manage budgets, and measure performance to optimize results in a fast-paced,

Qualifications

• 8+ years of experience in marketing, communications, brand, or audience growth leadership roles.
• Proven track record driving brand growth, audience engagement, and community building at scale.
• Experience in sports, media, entertainment, digital platforms, or other consumer-facing industries.
• Strong expertise in digital marketing, content ecosystems, and creator/influencer strategies.
• Experience leading integrated marketing, communications, and PR initiatives.
• Proven ability to lead high-performing teams in fast-paced environments.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Fluency in English and Spanish.

Responsibilities

• Define and execute LATAM marketing strategy, with a strong digital-first approach.
• Translate global brand positioning into culturally relevant initiatives for Mexico and LATAM.
• Identify key sports, entertainment, and cultural opportunities to maximize brand impact.
• Lead regional communications and PR strategy, ensuring alignment with global objectives.
• Manage media relations, corporate messaging, and reputation management.
• Oversee crisis communications and high-visibility issues.
• Define content and community strategies that drive fan engagement and audience growth.
• Build and manage relationships with creators, influencers, and digital partners.
• Use data and insights to optimize audience acquisition, engagement, and retention.
• Drive ticketing demand, attendance growth, and fan experience initiatives.
• Lead merchandising and e-commerce strategies to maximize revenue opportunities.
• Support commercial partnerships through integrated marketing campaigns.
• Build and lead a high-performing marketing and communications team.
• Manage budgets and ensure efficient allocation of resources.
• Measure performance and continuously optimize marketing effectiveness.

Skills

Marketing leadership

Brand growth

Audience growth

Community building

Sports/Entertainment industry

Digital marketing

Integrated marketing/PR

Bachelor's degree (Marketing/Comms/Bus

English & Spanish fluency

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Kings League seeks a Marketing & Communications Director to lead brand growth, audience development, and communications across LATAM, with Mexico as a strategic growth market. The role drives fan engagement, commercial growth, and brand impact through integrated marketing, content, and PR initiatives.

The incumbent will translate global branding into culturally relevant Mexico/LATAM campaigns, lead a regional team, manage budgets, and measure performance to optimize results in a fast-paced,