LatAm Marketing Leader: Brand & Growth Strategy

Heartland Food Products Group; Ciudad de México; Sur place; MXN 900 000 - 1 500 000; Plein temps

Résumé du poste

Heartland LATAM is seeking a Senior Marketing Manager to lead brand strategies and integrated marketing activations across Mexico and Latam. The role collaborates with internal teams, distributors, and agencies to drive demand, increase household penetration, and deliver KPI-driven outcomes.

The ideal candidate will manage the full marketing budget, oversee regional media planning, PR, digital amplification, and influencer programs, while reporting to the Marketing Director for Mexico and Latam.

Qualifications

• 5-7 years of experience in FMCG.
• Fluent in English.

Responsabilités

• Manages marketing resources and aligns agencies and stakeholders around the brand.
• Leads development and execution of brand strategies across the consumer, brand, market, and competition.
• Executes marketing strategy and action plan to achieve objectives in sales, market share, profitability and ROI.
• Partners with sales management and trade marketing to plan and execute retail programs in all channels and customers.
• Leads day-to-day implementation and optimization of strategies for Heartland brands and portfolio, measuring performance against ROI and KPIs.
• Leads cross-agency collaboration in mass and digital advertising, proactive PR/BTL and trade marketing strategies.

Connaissances

Leadership

Cross-functional collaboration

Analytics

Brand strategy

Campaign execution

Communication

Market insights

Digital marketing

Description du poste

Heartland LATAM is seeking a Senior Marketing Manager to lead brand strategies and integrated marketing activations across Mexico and Latam. The role collaborates with internal teams, distributors, and agencies to drive demand, increase household penetration, and deliver KPI-driven outcomes.

The ideal candidate will manage the full marketing budget, oversee regional media planning, PR, digital amplification, and influencer programs, while reporting to the Marketing Director for Mexico and Latam.