Mexico & LATAM Growth Marketing Lead

Initiate; Ciudad de México; On-site; MXN 1,000,000 - 2,000,000; Full time

Benefits offered by this job

High autonomy

Direct influence on strategy

LATAM iGaming exposure

Job summary

Initiate in Mexico City is seeking a senior Commercial Marketing leader to drive growth, customer acquisition and retention for the Mexican market. You will shape the overall marketing strategy, oversee budgets and lead a high-performing team to deliver measurable commercial results.

The role collaborates with Product, Operations, Finance and senior leadership to translate objectives into actionable plans. The position offers autonomy and direct influence over growth strategy within a

Qualifications

• Proven leadership across marketing, growth or customer acquisition.
• Strong understanding of digital marketing, CRM, affiliates and acquisition channels.
• Experience managing teams, budgets and significant projects.
• Strong analytical and commercial decision-making skills.
• Strategic thinker with a results-driven approach.
• Excellent leadership, communication and stakeholder-management abilities.

Responsibilities

• Lead the market's marketing and growth strategy.
• Drive acquisition, retention and customer engagement initiatives.
• Oversee CRM, Affiliates, Content and Digital Marketing.
• Manage marketing budgets and optimise investment.
• Use insights to identify growth opportunities.
• Develop the brand and strengthen its market position.
• Build and lead a high-performing marketing team.
• Establish KPIs and measure marketing performance and ROI.
• Work with Product, Operations, Finance and senior leadership.
• Translate business objectives into actionable marketing plans.

Skills

Leadership experience

Digital marketing

CRM & affiliates

Budget management

Analytical thinking

Bilingual English/Spanish

Job description

Initiate in Mexico City is seeking a senior Commercial Marketing leader to drive growth, customer acquisition and retention for the Mexican market. You will shape the overall marketing strategy, oversee budgets and lead a high-performing team to deliver measurable commercial results.

The role collaborates with Product, Operations, Finance and senior leadership to translate objectives into actionable plans. The position offers autonomy and direct influence over growth strategy within a