Growth & Marketing Lead — Mexico & LATAM

Initiate; México; Presencial; MXN 1 200 000 - 2 000 000; Tempo integral

Resumo da oferta

Initiate is seeking a senior commercial marketing leader to drive growth in the Mexican market, shaping the overall marketing strategy and overseeing budgets, team development and measurable commercial results.

You will lead marketing and growth strategy, drive acquisition and retention, manage CRM, affiliates, content and digital marketing, and work closely with Product, Operations, Finance and senior leadership to translate objectives into actionable plans with clear ROI.

Qualificações

• Leadership across marketing, growth or customer acquisition.
• Strong digital marketing, CRM and affiliate knowledge.
• Experience leading teams, budgets and projects.
• Analytical, strategic and results-driven.
• Fluent in Spanish and English.

Responsabilidades

• Lead the market's marketing and growth strategy.
• Drive acquisition, retention and engagement initiatives.
• Oversee CRM, Affiliates, Content and Digital Marketing.
• Manage marketing budgets and optimise investment.
• Use insights to identify growth opportunities.
• Develop the brand and strengthen market position.
• Build and lead a high-performing marketing team.
• Establish KPIs and measure ROI.
• Collaborate with Product, Operations, Finance and leadership.
• Translate objectives into actionable marketing plans with measurable outcomes.

Conhecimentos

Leadership

Marketing

Growth

Customer acquisition

Digital marketing

CRM

Affiliates

Descrição da oferta de emprego

Initiate is seeking a senior commercial marketing leader to drive growth in the Mexican market, shaping the overall marketing strategy and overseeing budgets, team development and measurable commercial results.

You will lead marketing and growth strategy, drive acquisition and retention, manage CRM, affiliates, content and digital marketing, and work closely with Product, Operations, Finance and senior leadership to translate objectives into actionable plans with clear ROI.