Mexico B2B Marketing Manager: Growth & Demand Gen

Brink’s Inc; México; On-site; MXN 1,662,000 - 2,216,000; Full time

Job summary

Brink’s Inc is seeking a Marketing Manager to lead LATAM marketing in Mexico. You will translate regional priorities into local activation plans, drive demand generation, and strengthen customer engagement across digital, events, and content channels.

Collaborate with Commercial and LATAM teams to align priorities, manage budgets, and ensure adherence to brand standards while delivering measurable commercial impact.

Qualifications

• 5-7 years in marketing, demand generation, or related roles in B2B.
• Experience with integrated campaigns across digital, events, and content.
• Proficient in CRM, marketing automation, and analytics.

Responsibilities

• Translate LATAM marketing strategies into local activation plans for Mexico.
• Lead local campaigns across digital, events, and content to drive demand.
• Collaborate with Commercial teams to align priorities and sales enablement.
• Monitor campaign performance and optimize funnel metrics.
• Ensure marketing activities comply with Brink's brand standards.

Skills

B2B marketing

Demand generation

Lead management

CRM platforms

Marketing automation

Multi-channel campaigns

Cross-functional collaboration

Project management

Analytics

Communication skills

Tools

CRM platforms

Marketing automation tools

Digital marketing platforms

Job description

Brink’s Inc is seeking a Marketing Manager to lead LATAM marketing in Mexico. You will translate regional priorities into local activation plans, drive demand generation, and strengthen customer engagement across digital, events, and content channels.

Collaborate with Commercial and LATAM teams to align priorities, manage budgets, and ensure adherence to brand standards while delivering measurable commercial impact.