Multi-Channel Paid Media Strategist

Incubeta; Estado de México; Presencial; MXN 420.000 - 720.000; Jornada completa

Descripción de la vacante

Incubeta is seeking a Paid Media Specialist to execute, optimize, and analyze paid media campaigns across multiple platforms with high technical rigor. You will manage budgets, implement campaigns, and generate actionable insights aligned with client goals.

The role emphasizes continuous optimization, QA, and collaboration with cross-functional teams to deliver measurable results for global clients. Strong analytical and communication skills are required.

Formación

• 2+ years of experience in branding and/or performance marketing and digital media buying.
• Experience with reporting tools such as Looker Studio.
• Experience with GA4, pixel implementation, and tagging.
• Strong ability to develop branding and/or performance media strategies.
• Intermediate to advanced English, with ability to read technical docs and communicate with global clients.

Responsabilidades

• Campaign Execution: Set up, launch, and monitor multi-channel paid media campaigns with accurate implementation.
• Media Plans & Operational Monitoring: Develop and maintain media plans, monitor data, manage alerts, ensure tactical accuracy.
• Continuous Optimization: Regular data-driven optimizations to improve KPIs like ROAS, CPL, CPA.
• Budget Management: Monitor daily pacing and adjust spend according to needs.
• Technical Quality & Compliance: Ensure campaigns follow standards, tracking, QA processes.
• Reporting & Analysis: Create clear reports and actionable insights.
• Documentation & Processes: Maintain processes and records for traceability across the team.
• Cross-functional Collaboration: Work with CSMs, Data, Creative, Client teams and Head of Paid Media.
• Professional Development: Stay updated with certifications and platform updates.

Descripción del empleo

Incubeta is seeking a Paid Media Specialist to execute, optimize, and analyze paid media campaigns across multiple platforms with high technical rigor. You will manage budgets, implement campaigns, and generate actionable insights aligned with client goals.

The role emphasizes continuous optimization, QA, and collaboration with cross-functional teams to deliver measurable results for global clients. Strong analytical and communication skills are required.