AI-Powered Paid Media Strategist for Ecommerce Growth

Power Digital Marketing; México; Presencial; MXN 600 000 - 900 000; Tempo integral

Resumo da oferta

Power Digital Marketing is seeking a Paid Advertising Strategist to own the execution, performance, and growth of campaigns across Meta, LinkedIn, Google, YouTube, and Bing. You’ll collaborate with account leadership to evolve strategy, own reporting, and optimize bids, keywords, and ad copy to meet client goals.

The role requires 2–3 years in digital marketing (agency preferred), 2+ years in Direct Response for E‑commerce/Lead Gen/B2B, and strong analytics.

Qualificações

• 2-3 years of digital marketing experience, 1-2 years in agency setting.
• Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Experience with campaign development and optimization processes (bid optimization, keyword research, ad copy)
• Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
• Proficiency in Google Analytics and office suites
• Strong understanding of full-funnel marketing and paid media’s role

Responsabilidades

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads
• Executing builds and production A-Z with redundancy across channels; coordinating with Specialists
• Leading optimizations to improve performance relative to goals
• Managing client budgets and advising on changes based on expertise
• Internal communication with client teams and across departments
• Weekly client progress recaps with insights and recommendations
• Articulating marketing strategy and ensuring results from paid media
• Driving reporting and strategy communication with clear next steps
• Leveraging data to tell a story and justify decisions
• Using AI tools to enhance and optimize business processes
• Utilizing Power Digital's Nova ecosystem within the department

Conhecimentos

Paid social & paid media

Campaign optimization

Client communication

Data-driven decision making

Cross-channel coordination

AI tooling (Nova ecosystem)

Ferramentas

Meta Ads

LinkedIn Ads

Google Ads

YouTube Ads

Bing Ads

Google Analytics

Descrição da oferta de emprego

Power Digital Marketing is seeking a Paid Advertising Strategist to own the execution, performance, and growth of campaigns across Meta, LinkedIn, Google, YouTube, and Bing. You’ll collaborate with account leadership to evolve strategy, own reporting, and optimize bids, keywords, and ad copy to meet client goals.

The role requires 2–3 years in digital marketing (agency preferred), 2+ years in Direct Response for E‑commerce/Lead Gen/B2B, and strong analytics.