Hybrid Paid Media Growth Strategist

Selection Book; Estado de México; Hybrid; MXN 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional growth opportunities

Training in ad platforms and data分析

Job summary

Selection Book is seeking a paid media professional to plan, execute, and optimize multi-platform campaigns. The role emphasizes data-driven decisions, cross-functional collaboration, and continuous performance growth across markets.

You will manage budgets, implement targeting strategies, and deliver actionable insights while reporting in English and Spanish. A hybrid work model and opportunities for growth are offered.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Data Analytics, or a related field.
• 2–4 years of experience in paid media, performance marketing, digital advertising, or paid social management.
• Strong understanding of audience targeting, remarketing, conversion funnels, and performance-driven campaigns.
• Experience tracking metrics, optimizing budgets, and delivering performance reports.
• Proficiency with GA4, GTM, Meta Pixel, spreadsheets, and data visualization tools (Looker Studio, advanced Excel).
• Advanced English fluency, written and spoken, for global team communication.

Responsibilities

• Campaign Management: Plan, build, and execute paid social campaigns across platforms.
• Strategic Alignment: Translate goals into measurable paid media strategies.
• Setup & Architecture: Configure campaigns, ad sets, budgets, and conversions.
• Audience Targeting: Define and refine audiences with robust targeting criteria.
• Monitoring & Optimization: Daily checks and budget, bid, placement optimization.
• Performance Analysis: Track CTR, CPC, CPM, CPA, ROAS, and conversions.
• Testing & Experimentation: Design and run A/B tests across formats and assets.
• Cross-Functional Collaboration: Work with content, design, marketing, and tech teams.
• Data-Driven Insights: Recommend content and conversion path optimizations.
• Tracking & Analytics: Verify pixel setups and analytics tool integrations.
• Reporting & Presentation: Deliver clear performance reports in English and Spanish.
• Industry Awareness: Stay updated on paid social trends and platform updates.

Skills

Audience targeting

Remarketing

Conversion funnels

Lead generation

E-commerce

Performance-driven campaigns

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Data Analytics, or related field

Tools

Google Analytics 4

Google Tag Manager

Meta Pixel

Looker Studio

Excel (advanced)

Job description

Selection Book is seeking a paid media professional to plan, execute, and optimize multi-platform campaigns. The role emphasizes data-driven decisions, cross-functional collaboration, and continuous performance growth across markets.

You will manage budgets, implement targeting strategies, and deliver actionable insights while reporting in English and Spanish. A hybrid work model and opportunities for growth are offered.