Senior Growth & Paid Media Strategist

Blip; Ciudad de México; On-site; MXN 450,000 - 700,000; Full time

Job summary

Blip is seeking a Growth and Paid Media Sr Analyst to lead omnichannel acquisition for SaaS and B2B. You will design, implement, and optimize campaigns across Google, LinkedIn, and Meta, coordinating with product, sales, and content teams.

You will develop multichannel strategies, generate regular performance reports, manage the paid funnel from first touch to close, and use HubSpot for automation and testing in a data-driven environment.

Qualifications

• 3 to 5 years of digital marketing experience with growth and paid media focus.
• Proficiency in Google Ads, LinkedIn Ads and Meta Ads ecosystems.
• Experience in SaaS and B2B models is preferred, tech or digital services a plus.
• Strategic understanding of the 360° digital ecosystem: SEO, SEM, social media, CRM, automation.
• Experience in lead generation and qualification within long sales cycles.
• Advanced HubSpot usage: workflows, lead scoring, automation and reporting.

Responsibilities

• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta Ads campaigns and other channels.
• Design multichannel acquisition strategies integrating paid media with organic tactics.
• Produce regular reports with actionable business insights.
• Oversee the paid demand generation funnel from first touch to closed deal.
• Use HubSpot for campaign automation and performance tracking.
• Collaborate with product, sales, and content teams to align marketing goals.
• Analyze metrics and generate reports for continuous improvement.
• Propose and run A/B tests and growth experiments.

Skills

Growth marketing

Paid media

Google Ads

LinkedIn Ads

Meta Ads Manager

A/B testing

Data analytics

CRM

Automation

Reporting

Tools

Looker Studio

Tableau

HubSpot

Job description

Blip is seeking a Growth and Paid Media Sr Analyst to lead omnichannel acquisition for SaaS and B2B. You will design, implement, and optimize campaigns across Google, LinkedIn, and Meta, coordinating with product, sales, and content teams.

You will develop multichannel strategies, generate regular performance reports, manage the paid funnel from first touch to close, and use HubSpot for automation and testing in a data-driven environment.