Global Paid Media Specialist — Data-Driven Growth

Incubeta; Ciudad de México; On-site; MXN 350,000 - 550,000; Full time

Job summary

Incubeta is seeking a Paid Media Specialist to execute, optimize, and analyze paid media campaigns with a high level of technical rigor. You will manage multi-channel campaigns, monitor budgets, and generate actionable insights to improve performance.

The role requires 2+ years in branding or performance marketing, proficiency in Google Ads, DV360, GA4, and Looker Studio, and a data-driven, ownership-focused mindset. English proficiency is expected for global client communication.

Qualifications

• Bachelor's degree in Advertising, Communications, Marketing, or a related field.
• Master's degree in Digital Marketing, Analytics, or Business Management is a plus.
• 2+ years of experience in branding and/or performance marketing and digital media buying.

Responsibilities

• Campaign Execution: Set up, launch, and monitor multi-channel paid media campaigns with accurate technical implementation.

Skills

Data-driven

Analytical mindset

Ownership mindset

Effective communication

Critical thinking

Continuous learning

Documentation & discipline

Proactive collaboration

Education

Bachelor's in Advertising/Marketing

Master's in Digital Marketing (nice to have)

Tools

Looker Studio

GA4

DV360

CM360/SA360

Job description

Incubeta is seeking a Paid Media Specialist to execute, optimize, and analyze paid media campaigns with a high level of technical rigor. You will manage multi-channel campaigns, monitor budgets, and generate actionable insights to improve performance.

The role requires 2+ years in branding or performance marketing, proficiency in Google Ads, DV360, GA4, and Looker Studio, and a data-driven, ownership-focused mindset. English proficiency is expected for global client communication.