Global Paid Media Specialist

Incubeta; Ciudad de México; Hybrid; MXN 300,000 - 420,000; Full time

Job summary

Incubeta seeks a data-driven Paid Media Specialist to execute and optimize multi-channel campaigns, ensuring high-quality implementation and measurable results. You will manage budgets, employ rigorous tracking, and generate insights to lift ROAS across channels.

The role requires collaboration with CSMs, data, creative, and client teams to deliver robust campaigns. The ideal candidate has 2+ years in branding or performance marketing, strong analytic skills, and comfort with GA4, DV360, and

Qualifications

• Bachelor's in Advertising, Communications, Marketing or related field.
• Master's in Digital Marketing or Analytics is a plus.
• 2+ years in branding or performance marketing; digital media buying.

Responsibilities

• Set up, launch, and monitor multi-channel paid media campaigns.
• Develop and maintain detailed media plans; monitor data and spend.
• Perform regular data-driven optimizations to improve ROAS, CPL, CPA.
• Manage budgets, pacing, and investment levels across campaigns.
• Ensure campaigns meet tracking, QA, and platform best practices.
• Create clear reports with insights and opportunities.
• Collaborate with cross-functional teams and leadership.

Skills

Self-management

Critical thinking

Analytical mindset

Quality orientation

Proactive collaboration

Continuous learning

Adaptability

Ownership mindset

Education

Bachelor's in Advertising

Master's in Digital Marketing is a plus

Tools

Google Ads

Microsoft/Bing Ads

DV360

Campaign Manager 360

Search Ads 360

Meta (Facebook/Instagram)

LinkedIn

Looker Studio

GA4

Pixel tagging

Job description

Incubeta seeks a data-driven Paid Media Specialist to execute and optimize multi-channel campaigns, ensuring high-quality implementation and measurable results. You will manage budgets, employ rigorous tracking, and generate insights to lift ROAS across channels.

The role requires collaboration with CSMs, data, creative, and client teams to deliver robust campaigns. The ideal candidate has 2+ years in branding or performance marketing, strong analytic skills, and comfort with GA4, DV360, and