Strategic Paid Media Leader

Incubeta; Ciudad de México; Hybrid; MXN 1,200,000 - 1,600,000; Full time

Job summary

Incubeta in Mexico City is seeking a strategic, technically strong Paid Media leader to drive multi-channel campaigns and define the area’s vision. You will lead the Paid Media team, design high-impact strategies, collaborate with client teams, and ensure alignment with ROI objectives across Google Ads, Meta, DV360, and more.

Ideal candidates bring 4+ years in branding or performance strategy, strong analytics, and fluent English to communicate with global clients.

Qualifications

• Bachelor's degree in Advertising, Communications, Marketing, or a related field.
• Preferred: Master's in Digital Marketing, Analytics, or Commercial Management.
• 4+ years in roles related to branding and/or performance strategy and digital media buying across multiple platforms.
• Proficient with reporting tools (Looker Studio) and digital measurement tools (GA4, tagging).

Responsibilities

• Design and implement the area's strategic vision, including new services, processes, talent development, and profitability.
• Lead and develop the Paid Media team, ensuring technical training and soft-skills growth, aligned with business objectives.
• Create standardized and innovative processes, generating knowledge assets, efficient workflows, and scalable solutions.
• Ensure ongoing training for the team and self, including certifications and platform trends.
• Prepare strategic and technical proposals for new business and existing clients, ensuring feasibility and profitability.
• Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns.
• Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.), maximizing performance within budget.
• Ensure technical quality, operational efficiency, and ROI for each campaign.

Skills

Self-management

Critical thinking

Analytical ability

Effective communication

Ownership mindset

Continuous learning

Education

Bachelor's degree in Advertising, Communications, Marketing, or related field

Master's in Digital Marketing, Analytics, or Commercial Management

Tools

Looker Studio

GA4

Pixel tagging

Job description

Incubeta in Mexico City is seeking a strategic, technically strong Paid Media leader to drive multi-channel campaigns and define the area’s vision. You will lead the Paid Media team, design high-impact strategies, collaborate with client teams, and ensure alignment with ROI objectives across Google Ads, Meta, DV360, and more.

Ideal candidates bring 4+ years in branding or performance strategy, strong analytics, and fluent English to communicate with global clients.