Global Paid Media Leader, ROI & Growth Strategist

Incubeta; Estado de México; On-site; MXN 1,200,000 - 2,000,000; Full time

Job summary

Incubeta is seeking a strategic Paid Media leader to drive high-impact campaigns across Google, Meta, DV360, and more. You will design the area’s vision, lead a talented team, and ensure ROI-driven performance for major clients.

Bring 4+ years in branding or performance strategy, strong digital measurement skills (GA4/Looker Studio), and excellent English for global client interactions. The role emphasizes leadership, innovation, and operational excellence.

Qualifications

• Bachelor's degree in Advertising, Communications, Marketing, or a related field.
• Preferred: Master's in Digital Marketing, Analytics, or Commercial Management.
• 4+ years in branding and/or performance strategy and digital media buying.
• Experience across Google Ads, Microsoft/Bing Ads, DV360, Campaign Manager 360, Search Ads 360, Meta, LinkedIn.
• Experience with Looker Studio and GA4; pixel implementation and tagging.
• Strong ability to design branding and/or performance strategies.
• Intermediate to advanced English for reading technical docs and client communication.

Responsibilities

• Design and implement the area's strategic vision, including new services, processes, talent development, and profitability.
• Lead and develop the Paid Media team, ensuring technical training and soft-skills growth.
• Create and implement standardized and innovative processes, generating knowledge assets, efficient workflows, and scalable solutions.
• Ensure ongoing training with certifications and internal/external programs.
• Prepare strategic and technical proposals for new business and existing clients.
• Collaborate with internal teams and client stakeholders to deliver user-centric campaigns.
• Oversee execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok) with ROI focus.
• Analyze campaign data to generate insights and optimization proposals.
• Document processes and learnings for traceability and efficiency.

Skills

Leadership

Strategic thinking

Team development

Analytical ability

Communication

Ownership mindset

Continuous learning

Adaptability

Time management

Education

Bachelor's degree in Advertising, Communications, Marketing

Master's in Digital Marketing, Analytics, or Commercial Management

Tools

Google Ads

Microsoft Ads

DV360

Campaign Manager 360

Search Ads 360

Meta (Facebook & Instagram)

LinkedIn Ads

Looker Studio

GA4

Job description

Incubeta is seeking a strategic Paid Media leader to drive high-impact campaigns across Google, Meta, DV360, and more. You will design the area’s vision, lead a talented team, and ensure ROI-driven performance for major clients.

Bring 4+ years in branding or performance strategy, strong digital measurement skills (GA4/Looker Studio), and excellent English for global client interactions. The role emphasizes leadership, innovation, and operational excellence.