Senior Growth & Paid Media Strategist

Blip Global

Ciudad de México

On-site

MXN 600,000 - 900,000

Full time

14 days+

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Job summary

Blip is seeking a Growth and Paid Media Sr Analyst in Mexico City to lead omnichannel acquisition initiatives for SaaS and B2B audiences. You will own campaign planning across Google, LinkedIn, and Meta platforms while integrating Looker Studio/Tableau for insights and HubSpot automation for campaigns.

You will partner with product, sales, and content teams to drive qualified leads, optimize the paid funnel, and deliver data-driven reports.

Qualifications

3 to 5 years in digital marketing with growth focus.
Proficiency in Google Ads, LinkedIn Ads and Meta Ads Manager.
Experience in SaaS and B2B environments.
Strong understanding of SEO/SEM, social media, email marketing, CRM, and automation.
Advanced HubSpot knowledge: workflows, lead scoring, automation, reporting.
Strong analytical, data-driven mindset focused on CPL, CAC, ROAS, LTV.
English proficiency is desirable.

Responsibilities

Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube), LinkedIn Ads and across the Meta Ads ecosystem (Facebook, Instagram, Audience Network).
Design and develop multichannel acquisition strategies, integrating paid media, organic tactics, and automation.
Produce regular reports with actionable business insights.
Oversee the entire paid demand generation funnel, ensuring efficient conversion from first touch to closed deal.
Use HubSpot for campaign automation and performance tracking.
Collaborate with product, sales, and content teams to align marketing goals with business growth.
Analyze key metrics and generate actionable reports for continuous improvement.
Propose and implement A/B tests and growth marketing experiments.