Lead Paid Media Strategist | ROI & Multichannel

Selection Book; México; On-site; MXN 420,000 - 700,000; Full time

Job summary

Selection Book is seeking a senior Paid Media leader to drive the strategy and execution of paid campaigns for major clients. You will design the vision, build a high-performing team, and ensure excellence across campaigns while maximizing ROI.

You will oversee Google Ads, Meta, DV360, and other platforms, manage budgets, analyze data, and continuously optimize with a focus on scalability and innovation.

Qualifications

• Bachelor’s degree in Advertising, Communications, Marketing, or related field required.
• Preferred Master’s in Digital Marketing, Analytics, or Commercial Management.

Responsibilities

• Design and implement the area’s strategic vision across services, processes, and profitability.
• Lead and develop the Paid Media team with technical training and soft-skills growth.
• Oversee multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok) within budget to maximize ROI.

Skills

Strategic vision

Team leadership

Multichannel campaigns

Data analysis

Process improvement

Documentation

Time management

Communication

Education

Bachelor’s degree in Advertising, Communications, Marketing, or related field

Master’s in Digital Marketing, Analytics, or Commercial Management

Tools

Google Ads

DV360

CM360 (Campaign Manager)

SA360

Looker Studio

Google Analytics 4

Meta (Facebook) / Instagram

Tagging / pixel configuration

Job description

Selection Book is seeking a senior Paid Media leader to drive the strategy and execution of paid campaigns for major clients. You will design the vision, build a high-performing team, and ensure excellence across campaigns while maximizing ROI.

You will oversee Google Ads, Meta, DV360, and other platforms, manage budgets, analyze data, and continuously optimize with a focus on scalability and innovation.