Hybrid Digital Marketing: Retail Media Lead

Colgate-Palmolive; Ciudad de México; Híbrido; MXN 1,273,000 - 1,638,000; Jornada completa

Descripción de la vacante

A global consumer products company seeks a Digital Marketing Retail Media Manager in Mexico City. The role focuses on leading retail media strategies, optimizing media investments, and collaborating with ecommerce teams to achieve business objectives. Candidates should have over 5 years of experience in digital marketing, particularly with major retailers. Strong communication and analytical skills are essential, along with expertise in retail media networks. The company promotes an inclusive environment and is committed to diversity.

Formación

• 5+ years of experience in digital marketing, preferably ecommerce or retail media.
• Experience managing campaigns with major retailers and marketplace platforms.
• Strong understanding of retail media networks and programmatic advertising.

Responsabilidades

• Lead strategy and execution of retail media communication across key retailers.
• Implement comprehensive retail media strategies for digital and omnichannel retailers.
• Collaborate with ecommerce and brand teams on retail media programs.

Conocimientos

Exceptional communication skills

Data-driven decision making

Negotiation & relationship building

Leadership and cross-functional collaboration

Problem solving & analytical skills

Integrated Marketing Communications knowledge

Business Strategies knowledge

Insights and analytics

Educación

Bachelor's degree in Marketing, Communication and similar fields

Herramientas

Retail media dashboards

Digital analytics

Attribution models

Data clean rooms

Descripción del empleo

A global consumer products company seeks a Digital Marketing Retail Media Manager in Mexico City. The role focuses on leading retail media strategies, optimizing media investments, and collaborating with ecommerce teams to achieve business objectives. Candidates should have over 5 years of experience in digital marketing, particularly with major retailers. Strong communication and analytical skills are essential, along with expertise in retail media networks. The company promotes an inclusive environment and is committed to diversity.