eB2B Growth Lead — AI-Powered Promotions

PepsiCo; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellness programs

Scholarship program for children

Discounts and agreements

Descripción de la vacante

PepsiCo is seeking an eB2B Growth Manager in Mexico City to drive digital B2B promotions, customer engagement, and data-driven growth across traditional trade platforms. You will own product strategy, backlogs, and cross-functional collaboration with analytics and AI teams.

You will lead segmentation, performance tracking, and financial optimization while collaborating with Global teams to scale innovations and loyalty programs for sustainable profitability.

Formación

• Bachelor’s degree in Data Science, Business Administration, Machine Learning, Analytics, Marketing, Communications, Industrial Engineering, or related fields.
• 6+ years of experience in the technology industry, Fast Moving Consumer Goods, digital commerce, analytics, or related fields.
• Proven experience in commercial strategy, digital transformation, and data-driven business decision-making.
• Experience applying analytics, segmentation, and machine learning concepts to improve customer engagement, promotions, or commercial performance.
• Proven experience leading cross-functional teams across commercial, digital, finance, technology, and analytics areas.
• Proven experience negotiating and influencing across all levels of the organization.
• Proven experience managing financial budgets and using performance data to guide allocation decisions.

Responsabilidades

• Lead end-to-end creation, launch, sustainment, segmentation, performance tracking, and financial optimization of new digital eB2B promotions.
• Prioritize the product backlog based on business relevance, value, and strategic alignment.
• Collaborate with OU functions, sector teams, and Global teams to align priorities and execution plans.
• Provide stakeholders with KPI reporting and performance analysis for eB2B promotions.
• Manage the D&A budget of $185 MMLC with effective allocation and governance.
• Identify opportunities and risks by reviewing business needs and refining priorities.
• Work on AI-powered eB2B customer promotions and measure impact across planning horizons.
• Lead the B2B2C loyalty integration program across digital, commercial, financial, and stakeholder teams.

Conocimientos

Data science

Machine learning

Analytics

Promotions management

Cross-functional leadership

Educación

Bachelor’s degree in Data Science, Business Administration, Machine Learning, Analytics, Marketing, Communications, Industrial Engineering, or related fields

Descripción del empleo

PepsiCo is seeking an eB2B Growth Manager in Mexico City to drive digital B2B promotions, customer engagement, and data-driven growth across traditional trade platforms. You will own product strategy, backlogs, and cross-functional collaboration with analytics and AI teams.

You will lead segmentation, performance tracking, and financial optimization while collaborating with Global teams to scale innovations and loyalty programs for sustainable profitability.