Data-Driven Brand Growth & Activation Analyst

PepsiCo; Ciudad de México; Presencial; MXN 210.000 - 330.000; Jornada completa

Descripción de la vacante

PepsiCo in Mexico City is seeking a Brand Mktg & Activation Analyst to translate consumer insights into actionable plans. You will develop and execute marketing strategies across channels, driving sustainable brand growth and consumer engagement.

You will analyze sell-in and sell-out data, manage the 2026 AOP process, and oversee value platforms, PWP/AOX initiatives, and innovative pipelines. The role requires at least 1 year in brand analytics, English proficiency, and a collaborative,

Formación

• Marketing, Business Administration or International Business degree.
• At least 1 year of experience in brand internship or brand analyst.
• Basic SAP knowledge.
• Proficiency in English.
• Familiarity with Nielsen data and MicroStrategy.

Responsabilidades

• Generate multichannel weekly sales reports.
• Lead 2026 AOP process with robust marketing plans across data insights.
• Analyze sell-in and sell-out data using MicroStrategy and Nielsen.
• Oversee 2026 Value Platforms including strategy and media execution.
• Track A&M and follow the innovation pipeline.
• Execute PWP/AOX portfolio initiatives.

Conocimientos

Advanced English

Stage gate knowledge

P&L knowledge

BMS knowledge

Brand analytics

Educación

Marketing, Business Administration or International Business

Herramientas

SAP (basic)

NIELSEN

MicroStrategy

Descripción del empleo

PepsiCo in Mexico City is seeking a Brand Mktg & Activation Analyst to translate consumer insights into actionable plans. You will develop and execute marketing strategies across channels, driving sustainable brand growth and consumer engagement.

You will analyze sell-in and sell-out data, manage the 2026 AOP process, and oversee value platforms, PWP/AOX initiatives, and innovative pipelines. The role requires at least 1 year in brand analytics, English proficiency, and a collaborative,