Demand Generation Lead — Email & Growth Campaigns

Nielsen-2ede5b8f; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Nielsen seeks a Digital Marketing Manager to drive end-to-end digital campaigns across B2B and B2C audiences from Mexico City. The role emphasizes email marketing, paid media, audience development, optimization, and performance analysis in a multinational setting.

You will collaborate with agencies, platform partners, and internal stakeholders across markets, contributing to measurable business outcomes through data-driven testing and reporting. Bilingual English/Spanish required.

Formación

• 6-9 years of experience in digital marketing, email marketing, performance marketing, demand generation, or related field.
• Strong, hands-on experience planning, launching, and optimizing email marketing programs.
• Experience working for a multinational or international organization across markets.

Responsabilidades

• Develop and execute integrated digital marketing campaigns across email, paid media, landing pages, and other digital channels.
• Own email marketing programs, including audience segmentation, campaign planning, copy development, deployment, testing, reporting, and optimization.
• Build multi-touch journeys that nurture enterprise prospects and support consumer acquisition throughout the funnel.
• Partner with Product, Content, Sales, and other stakeholders to align targeting, messaging, offers, and timing with business objectives.

Conocimientos

Digital marketing strategy

Email marketing

Paid media

Campaign optimization

Multinational experience

English/Spanish bilingual

Herramientas

Pardot/MCAE

HubSpot

Marketo

Salesforce

Descripción del empleo

Nielsen seeks a Digital Marketing Manager to drive end-to-end digital campaigns across B2B and B2C audiences from Mexico City. The role emphasizes email marketing, paid media, audience development, optimization, and performance analysis in a multinational setting.

You will collaborate with agencies, platform partners, and internal stakeholders across markets, contributing to measurable business outcomes through data-driven testing and reporting. Bilingual English/Spanish required.