Growth-Driven Digital Marketing Lead

The Nielsen Company; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

The Nielsen Company in Mexico City is seeking a Digital Marketing Manager to drive end-to-end demand generation for B2B and B2C markets. You will lead multi-channel campaigns, partner with agencies, and own analytics to optimize growth across the funnel.

You will collaborate with product, content, and sales to align targeting with business goals, while managing CPA, budgets, and testing programs. Strong English communication is essential for senior stakeholder presentations.

Qualifications

• 6–9 years in digital marketing, email marketing, performance marketing, or demand generation spanning both B2B lead generation and B2C acquisition.

Responsibilities

• Architect, launch, and scale multi-channel paid media campaigns across B2B and B2C audiences and emerging digital channels.
• Map multi-touch digital advertising and email journeys that nurture enterprise prospects and capture consumer audiences across the funnel.
• Partner with product, content, and sales to align digital targeting and messaging with business goals.
• Own the digital panelist recruitment funnel, maximizing volume and quality while optimizing Cost Per Acquisition (CPA).
• Oversee agency and vendor performance against clear KPIs, ensuring campaigns run smoothly.
• Manage and optimize multi-channel budgets, shifting spend toward top-performing audiences and platforms.
• Brief, review, and deploy ad creative aligned to platform specs and compliance.
• Run a structured A/B testing agenda across audience segmentation, copy, creative, landing pages, and CTAs.
• Analyze performance data into dashboards, executive reports, and strategic iterations.

Skills

Digital marketing

Demand generation

Email marketing

Multi-channel campaigns

A/B testing

Analytics

Tools

Pardot

HubSpot

Marketo

Salesforce

Google Analytics

Google Workspace

Job description

The Nielsen Company in Mexico City is seeking a Digital Marketing Manager to drive end-to-end demand generation for B2B and B2C markets. You will lead multi-channel campaigns, partner with agencies, and own analytics to optimize growth across the funnel.

You will collaborate with product, content, and sales to align targeting with business goals, while managing CPA, budgets, and testing programs. Strong English communication is essential for senior stakeholder presentations.