E-commerce Specialist & Digital Analyst

Placements24; Tijuana; Hybrid; MXN 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Hybrid work model

Modern workspace

Flexible working arrangements

Growth opportunities

Job summary

Placements24 is seeking an E-commerce Specialist & Digital Analyst for our client in Tijuana, Baja California. The role focuses on optimizing the online customer journey, driving sales, and delivering data-driven insights.

You will monitor KPIs with Google Analytics, run CRO and A/B tests, manage product listings, and support digital campaigns. The position offers a hybrid work model balancing in-office collaboration with remote work.

Qualifications

• Proven experience in e-commerce management, digital marketing, or a related analytical role.
• Strong proficiency in Google Analytics and other web analytics platforms.
• Demonstrated experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools.
• Strong understanding of SEO principles and their impact on e-commerce.
• Effective communication and presentation skills in Spanish.
• Bachelor's degree in Business, Marketing, Statistics, Economics, or a related field.
• Ability to work effectively in a hybrid work environment.
• Experience in the Mexican e-commerce market is a plus.

Responsibilities

• Analyze e-commerce website performance using analytics to identify trends and bottlenecks.
• Monitor and report on key e-commerce KPIs such as conversion rate and AOV.
• Develop and implement strategies for A/B testing and CRO to improve UX and sales.
• Manage product listings, descriptions, images, and pricing on the e-commerce platform.
• Assist digital marketing campaigns (email, social, paid search) and track performance.
• Collaborate with marketing, IT, and operations to ensure smooth e-commerce operations.
• Identify opportunities for website improvements based on data and customer feedback.
• Prepare regular reports for management with performance insights.
• Stay updated on e-commerce best practices and industry trends.

Job description

About the Role

Our client, a fast-growing e-commerce company, is seeking a meticulous and analytical E-commerce Specialist & Digital Analyst to join their team in Tijuana, Baja California . This role is crucial for optimizing the online customer journey, driving sales performance, and providing data-driven insights to enhance the overall e-commerce strategy. The ideal candidate will have a strong understanding of e-commerce operations, digital marketing analytics, and a proven ability to translate data into actionable recommendations. You will be responsible for monitoring key performance indicators (KPIs), analyzing website traffic, managing product listings, and identifying opportunities for conversion rate optimization (CRO). This position offers an exciting opportunity to contribute to the growth of an innovative online business in the dynamic border city of Tijuana . The hybrid work model balances essential in-office collaboration with the flexibility of remote work.

Key Responsibilities

• Analyze e-commerce website performance using tools like Google Analytics, identifying trends, user behavior patterns, and conversion bottlenecks.
• Monitor and report on key e-commerce KPIs, including conversion rates, average order value, customer acquisition cost, and customer lifetime value.
• Develop and implement strategies for A/B testing and conversion rate optimization (CRO) to improve user experience and sales.
• Manage product listings, descriptions, images, and pricing on the e-commerce platform to ensure accuracy and attractiveness.
• Assist in the execution of digital marketing campaigns (email, social media, paid search) and track their performance.
• Collaborate with the marketing, IT, and operations teams to ensure seamless e-commerce operations and customer satisfaction.
• Identify opportunities for website improvements and new features based on data analysis and customer feedback.
• Prepare regular reports and presentations for management on e-commerce performance and strategic recommendations.
• Stay updated on e-commerce best practices, technologies, and industry trends.

Requirements

• Proven experience in e-commerce management, digital marketing, or a related analytical role.
• Strong proficiency in Google Analytics and other web analytics platforms.
• Demonstrated experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools.
• Strong understanding of SEO principles and their impact on e-commerce.
• Effective communication and presentation skills in Spanish.
• Bachelor's degree in Business, Marketing, Statistics, Economics, or a related field.
• Ability to work effectively in a hybrid work environment.
• Experience in the Mexican e-commerce market is a plus.

Benefits

• Our client offers a competitive salary and performance-based incentives.
• Comprehensive health benefits are provided.
• Opportunities for professional development and training are available.
• This hybrid role, based in Tijuana, Baja California , offers a dynamic work environment and the chance to make a tangible impact on a growing business.
• Enjoy a collaborative team culture and contribute to key strategic decisions.
• Be part of an innovative company at the forefront of online retail.
• We offer a modern workspace and flexible working arrangements.
• Advance your career in the exciting field of e-commerce analytics and strategy.